Eloqua Marketing Automation offers an easy-to-use and simplified marketing solution for B2B and B2C organizations. It delivers an inviting and richly-intuitive marketing solution to answer needs in unifying or streamlining business transactions and activities. With the mature, proven, and flexible tools packed in a single cloud unit, Eloqua offers businesses a top and new generation business solution.
There are more than 700 organizations using the power of Eloqua Marketing Automation. The end-to-end solution of the marketing software is an edge over other all-in-one marketing solutions available. Currently, Eloqua Marketing Automation works with healthcare, financials, media and modern technology, real estate and tourism, software, and other vertical markets. Some of its clients are Aututask, Cross, Approva, Dow Jones, Schroders, and AON.
As a software-as-a-service application, businesses can use the application for proprietary license. Cost-effective and scalable, the business spends only on the benefit and advantage it gets. It is a great opportunity for the business to deliver its marketing campaigns a new approach, which is proven to work across channels.
Eloqua Marketing Automation is packed with several modules and capabilities to reach market audiences. Targeting and Segmentation provides a way to reach the right person. With the contact profiling and segmentation, it eases the business manager in promoting the business or the website to the right person. Higher conversions are ensured through segmentation of the market audience. With the data integration of the marketing solution, profiles and inbox contacts are organized and categorized properly.
Lead Quality and Lead Nurturing features enable the business management to see an overview of their market. Lead scoring and assignments are combined with CRM capabilities to directly hit the target buyer. Automation of lead nurturing and harvesting enables the business manager to reduce administrative tasks and focus more on informed decision-making process.
Sales Enablement promotes marketing campaigns and strategies to elicit positive response from the buyer. Connection with social media is equipped with analytics and metrics to enhance social media presence. With the aid of automation marketing, it is easier for the business manager to see the multi-channel market and to command funnel of leads.
Eloqua Marketing Automation Software is also powered with business intelligence and marketing measurement capabilities. Through dashboard alerts and reporting, the manager can easily evaluate and analyze numerical and graphical data. It helps to check the effectiveness of website campaigns and other offsite strategies. Real-time reports avoid incurring large losses due to wrong marketing strategies.
In terms of customer relationship management, Eloqua Marketing Automation software is enabled with email marketing automation. Direct integration with web-based email networks is available to reach audiences. Internally, for businesses working across borders, it is easy to communicate and share information. Externally, customer anomalies and issues are answered and resolved within the shortest time.
The focus of Eloqua Marketing Automation software is to build the business performance. With the performance of the organization, it is easier to process revenue management. The core of the business solution is to translate analytics, metrics, and other reporting standards into decisions for financial results.
