Human beings are said to be created in the image and likeness of God. They are God’s masterpieces of creation. Endowed with intellect, they are in these present times displaying this unique characteristic which distinctly makes them different from the beasts or animals. Today, these unique created individuals find themselves in the midst of a highly competitive world. Despite the difficulties that they encounter everyday, the desire to lead the world makes them survive in life. They lead in talent and creativity. Simply put, human beings are innovative.
What is video innovation?
A lot of technological innovations have already appeared and used by so many people for the past many years up to the present. There were innovations which give us direction, predict the weather, and even save the people’s lives. However, one innovation which takes the spotlight today is video innovation. Video Innovation is a product of a creative idea. It all started with Charles P. Ginsburgh with his research team. Video recording then was simply done using a film. Then came the television cameras, the still video or the digital camera, the Betamax, the VHS, the VCDs and the DVDs. Still many others are emerging. Among all of these, the video innovation is the one that is popularly used in the internet especially in advertising a certain product. It is still considered to be an effective tool in giving information about goods and services.
How should one effectively market through video innovations?
If one wants to successfully communicate his product profile and benefits through the internet, a well-crafted video message can have persuasive power and will do wonders in the marketing success of a web company. The following are some characteristics of a well-crafted video message:
- The video must be clearly seen on the screen and must have a large space occupied.
- It must be short and captivating.. The site visitor must not be bored to death.
- The video must have high resolution.
- There must be a narrator or a voice over and must be supported by music. Keywords and graphics are important elements of a good video presentation.
- Your video must be shared with others. Spread it out!
According to studies, generally people are visual and that they remember a lot of what they see. In addition, they can be greatly touched or affected by music. These two elements are put together in the making of a video. People get to see the product and drawn to buy or get the product through the music in the video. If a picture can convey a thousand words, why not go for video which can give a million?
A human being is indeed gifted by God with a lot of talents, potentials and abilities. A proof to this is his being innovative especially in the field of technology. Such brilliant minds will transform the world industry and cause a dramatic change in his life beyond his imagination and expectation. Such giftedness only belongs to him for he is the crowning glory of God’s creation.
