Old years of video marketing are gone. Gone are the days when the cameras were placed in the deck of the set and motion is minimal. With camcorders present in the market, you can easily get things done to ensure the best quality. For sure things will be far greater with the right video you can have.
Here is how to choose your camera
Three Chips are Better than One
Charge coupled device is a small computer chip that is used to sample the image. You can find some cameras in the market with one single chip used to sample the three color component- green, blue and red. When you shoot an event, the image will pass through the CCD for color sampling. However, there is much exhaustion in the chip if all color components will be sampled in a single chip.
High end cameras use three chips and can easily produce DV or DVmini video format. On the other hand, there are far expensive cameras which have multiple chips producing Betacams. Contrast, color fidelity and sharpness are the aspects that are enhanced in the three-chip cameras.
Depending on your tasks, cameras can help you. If you want to have an indie styled documentary, you can use single-chip cameras but if you want to produce your video in broadcast, it is better to have the three-chip cameras. Your budget tells the camera that you can buy to help in achieving the best of the video.
Image Quality
It is hard to choose the right camera from any electronic store. But remember these things:
1. LCD size. Think about the size of the LCD. The bigger the LCD the better the preview of the image.
2. Accuracy in production of color. It is very important that the camera can produce the right color as to the one you are shooting. The right color production will give life and real scene imagery to your video.
3. Sensitivity and Noise Reduction. It is important to note that some cameras do not have the ability to react readily to the light of the environment. The lesser the light, noise increases. Choose a camera that has noise reduction to produce the best pattern in the clear and smooth video.
Getting your camera is an important factor that you should not forget if you want to get the best of your videos. A good video production tells a good video audience.
