There are many inter relationships in automotive companies. This is because, it not only creates a good source for production but also expansion and development of automotive industry.
Some of the inter relationships that are well established are Daimler AG, Dongfeng, fiat, Ford, Geely Automobile, GM and Shanghai Automotive Industry
Daimler AG
The company holds 20% stake in Eicher Motors, 10% stake in Kamaz, 10% stake in Tesla Motors, 6.75% in Tata motors and 3.1% in Renault-Nissan Motors. This partnership and collaboration not only results in better business relations but also improves the working standards at manufacturing level and at marketing level.
Dongfeng Motor Corporation
The company has joint ventures with many companies which include Honda, Hyundai, Nissan, Nissan Diesel and PSA Peugeot.
Fiat
Fiat company has 85% stake in Ferrari and a 20% stake in Chrysler.
Ford Motor Company
The company holds 13.4% in Mazda and 8.3% in Aston Martin.
Similarly Geely Automobile holds 23% in Manganese Bronze Holdings. GM and Shanghai Automotive Industry Corporation have two joint ventures in Shanghai GM and SAIC-GM Wuling Automobile. Hyundai Kia Automotive Group has 38.67% in Kia Motors.
Benefits from Inter relationships
The business joint venture and collaboration enables exchange of new technology and also the adoption of new marketing strategies. This is being a very big industry every kind of monitoring is required in order to keep up the pace with the market.
Some times the market is very busy and at times there are no sales. This always happens in the market. But it is important to maintain customer service and business relationships always in order to stay in the market.
Countries when they exchange new technologies, people are largely at benefit. Companies also receive good profits by exporting vehicles. Further it enhances better life style and luxurious living.
The marketing ability of companies
Many automotive companies have their unique style and professional standards of marketing capacity. Reputation and quality being the biggest source of marketing, reputed and well infrastructured companies are performing very well in many countries. Customers choose a particular brand not only because of its technical specifications but also because of reputation a company carries in the market.
Therefore each company has its own capacity of marketing ability. Western world uses automotives as a means of daily travel and therefore cars are very essential. In some countries owning a car is a matter of prestige. Keeping the trend of customers, the marketing strategies are introduced by the companies.
Conclusion
With the latest technology where cars start-off even with a remote, it is now time to catch up with the modern automotives. Very soon the consumer will get to know more about automotives and buying a car would be very simple as the prices and models are available as per the budget of an average customer.
For the success of industry, inter relationships are of great importance at all levels. Global industry requires global relations and global marketing strategies. This benefits the industry in many ways.
