One of the reasons that new Internet marketers do not get into video marketing is the belief that video marketing needs a lot of investment. Some people believe that successful video marketing requires expensive hardware and software, paying high professional fees, and purchasing large file hosting plans.
While many Internet marketers spend so much in order to create quality videos, this is not always necessary in order to be successful in using video marketing to drive more sales. The key lies in proper use of available technology and knowing how to maximize the inexpensive (and even free) tools that are available.
Here are some of the things that you can do.
* Choose a good video camera and tripod
Video marketing depends a lot on the process of creating the video. While it is great if you can invest in high quality video capture tools, you can still make good videos by choosing a mid-range priced camera and by knowing how to use it.
A low-cost yet fair-quality video camera will just cost you around $200. Because of the increasing popularity of video sharing on the Internet, more and more camera manufacturers come up with low cost solutions for people who would like to create their own videos.
If you are creating the video yourself, purchase a tripod along with the camera. Just study some video shooting techniques (such as how much light is needed and how far you should stand from the camera), and you are on your way to creating quality videos.
* Practice your script
Actors, emcees and TV hosts practice their pieces before facing their audience. The same should go for you. Study your lines before standing in front of the camera. Moreover, for starters, it will be great if you can practice in front of the camera while it’s recording your video. That way, you will see if you need to make improvements in the way you speak of deliver your message.
* Study the video marketing strategies used by other Internet marketers and learn from them
When watching the videos of successful Internet marketers, ask yourself: what is it in this video that makes me want to watch till the end of the video? Or what is it that makes me want to purchase the product?
By understanding how the Internet marketing gurus use video marketing, you can also employ the same techniques in order to launch a successful campaign.
* Take advantage of the royalty-free images and music
The music and images that you use should be relevant, clear and should contribute to capturing your audience’s confidence in your product.
This does not mean that you should get professionals to create music and images for your video. That would be great – if you can afford their services. But if you can’t, you can use Google to search for royalty-free music and images.
When your concept is ready, shoot the video, edit it using inexpensive video editing tools, and upload the video to free video hosting sites such as YouTube. And then wait as the video drives more traffic and sales to your Internet marketing campaign.
