After some spectacular successes from companies big and small, experts have now acknowledged that web video marketing might be a relatively new marketing technique but it has the greatest marketing potential above all else.
The success stories have all been shown that successful companies had used this double-pronged advantage (aural and visual) of video in targeting their audiences. The old written script form (visual only) for articles and other advertising tactics have been overtaken by this new form as what television had done on radio (aural only) decades ago.
Powerful
At the moment, video is the most powerful tool to grab a viewer’s attention quickly and effectively. Once this attention directs them to your site, you win half the battle.
There is no superior way to make proper statements about your product to a potential buyer than by using the advantage of video over others.
One example is YouTube, the video sharing website that had grown so huge it currently gets more traffic than its parent company Google, a script-based company. This proves all along that people today are more drawn to watch video online rather than read long, drawn-out articles, no matter how interesting or fact-laden.
Potentials
Today’s video distribution portals (YouTube, Daily Motion, etc.) all get hundreds of millions of visitors daily looking for specific information on various topics. Some are into entertainment, research and some are plain net surfers.
For marketers, the influx of visitors into these portals can be leveraged and drawn into your own site. The way to do that would be to produce unique quality videos directly targeted to your audience.
The greatest potential, of course, lies in the possibility of your video going viral. This is when your quality video catches the fancy of your targeted audience market with such impact that those who watched it and were moved by it will all begin to share it in their Facebook page, Twitter account, and in MySpace.
With the millions and millions of people using these social networking sites at any given time of day are factored in, you will begin to notice the viral effect of your video in the increase of number of your visitors.
The viral effect goes into action when these admirers of your video take it upon themselves to market it further (albeit unconsciously) at numbers greater than you can manage yourself. Web video marketing is truly the new (selling) wave of the future.
