Knowing hundreds of coaches develop their businesses, it is believable that a good niche will give you multiple more clients, for a given expenditure of time and money rather than general or unfocused marketing. More than this, it is believe to be a good niche will provide you with a long-term, sustainable advantage in your marketing, which will position you apart from all the competition and attract an endless stream of prospects. Suspecting to have good benefits of finding a good niche is well documented in the coaching literature. The key question for most coaches is how do I find and develop my own niche? So if most people in particular yourself thinking about then here it is in one sentence. The key to finding a great niche is identifying where your passions and strengths allow you to package coaching as a tangible solution to your target market's biggest unmet needs.
Hints and tips to have identified your top niche contender(s), dive into research mode. Interview at least two or three prospects to better identify; what their greatest needs are, how to best communicate to the niche, what your competition looks like, how to quickly position yourself as an expert to the niche, and how to best packaging coaching can be as a solution to the niche's greatest unmet, tangible, needs - that they are prepared to pay money to resolve. By package I mean arrange you’re coaching in some tangible parcel lots of time coaching with specific content so that there are many things they will learn, do workshops, etc. Pay particular attention to groups that will allow you to access large numbers of prospects quickly. Thus in so doing it is to achieved the development coaching.
Developing a great niche takes as long as it takes. You may have to go through this process a few times before you arrive at your ultimate development coaching. Keep at it; the rewards are worth it. And also always bear in mind that you do not have to do it all by yourself. Look for a lot of opportunities to partner with someone who is an expert in the area, another coach, or someone else who already enjoys great access to the group. The connection to too many experts will help a lot in the achievement of the goal at the end.
Finally, don't be surprised if you get some unexpected outcomes. You might be having a help in some mysterious way, as long as you do your part to move out of your comfort zone and get out there to see where you can add the most value, the world will reveal some unmet needs. And the entire universe conspires to help those that are passionately pursuing a life of purpose and seeking to add genuine value. Thus comes into a success of the goal you wanted to happen.
