E-Commerce: Volusion – Review

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Volusiondebuted last 1999, and ever since has grown into a formidable leader of the industry. Closely guarding its empire of more than 40, 000 – and counting – entrepreneurs, Volusion was awarded ‘Best Customer Service’ by the American Business Awardsaffirming the long-held reputation of this ecommerce software. Merchants and online retailers benefit from the five-faceted features and capabilities of Volusion. vZoom™ offers finest viewing of product image for customers confidence on the product quality. SmartMatch™ technology simplifies product options for the convenience of customers. Volusion CDN enables fast load of stores using the closest server to the customer.
 Overview of Volusion
For more than a decade, Volusion has helped small businesses to to large enterprises in reaching their market potentials. Volusion's comprehensiveness and easy-to-use features provide merchants a reliable and scalable e-commerce platform. The National Geographic and Kingspan are few of the names that trust the award-winning 24/7 customer support of Volusion.
As one of the oldest e-commerce solution providers, Volusion focuses on the experience of customers. Features and the platform system target to meet and satisfy demands of consumers. Up-to-date capabilities offers merchants a vantage to ensure a strong and formidable market share. Volusion's market proven tools include the five-tier affiliate program and the rating or review feature. Social shopping opportunities are opened with the aid of Volusion's social media or network integration.
Domain registration, merchant services for easy payment and SSL security are few of the services offered by Volusion. A 24/7 customer live chat keeps you on track with how to use the platform. Wide range of resources for your guidance include knowledge-base articles, training videos, and forums. On the other hand, marketing and design services can also enhance the marketability and profitability of your online store.
Website Design
If you are going to tap Volusion's SEO-powered architecture, you will be able to launch the online store deeper. Keeping the store engaging and interactive is as important as keeping the store alive with backlinks. There are plethora of techniques on how to build an SEO copy of the store; but for now you can start with basic elements including meta descriptions, tags, product description, Photo Alt+Text and Meta Title. With Volusion, all you have to do is click some buttons, add few lines, and upload some images to upgrade and update your online store.
There are 341 available store templates you can virtually use to keep the store modern, professional, and attractive. Setting up the store is simple and easy with the new setup and installation wizard. The multi-lingual capability of Volusion widens the scope or reach of the store. In the same manner, to increase customer's experience Volusion adapts an advanced and filtered store search. Automated search of categorical products according to the preferences of the customer increases sales and conversion.
Back Office
Volusion is designed for novice online merchants that don't have any experience on how to manage and work around the platform. Simple and clean layouts and a fully-functional back office ease the navigation and management of business processes. If you need to work while on the go, Volusion offers mobile access. You can control and manage orders or transactions even when you are on vacation.
The trusted and reliable accounting integration of Volusion offers management and control of inventories through the catalog manager. The same with brick-and-mortar stores, it is essential for the manager to see available products to avoid out-of-stocks message to consumers. Saying no to orders and purchases will not do good to your business. In terms of financial accounting, Volusion partners with Atandra for the QuickBooks Financials and QuickBooks Point of Sales (POS), Bridge Connections for the scheduled and automated transfer methods, and QuickBooks for a better customer relationship management.
Shopping Features
A Volusion-powered e-commerce or online store can sell hard goods to include all to-be-packaged products, and soft goods like downloadable ebooks, software or games. There is no virtual limit to the niche of products you can sell through the online store. The Administration Panel of Volusion offers an easy-to-use navigation system with support to both hard and soft goods.
The online store may offers coupons and gift certificates, especially during holidays, for an improved shopping experience of consumers. Order tracking allows your store to see the current status of orders and purchases, as well as the overview of your own store.
Payment OptionsVolusion offers wide range of payment methods or options for your store. Integration with Authorize.net provides seamless and reliable online payment processing to cater for the large fraction of the online market. Other third-party payment processing methods supported by Volusion include Google Wallet, which is formerly called Google Checkout; Realex Payments with 3D Secure Authentication for fraud prevention, which is intended for UK online retailers; Sage Pay integration; Beanstream for merchants based in Canada; WorldPay; Moneybookers, and many more. Volusion supports different methods of payment with the widest integration and support across major markets.
Tax CustomizationEasy-to-configure tax settings offers customization to fit your store's needs. Tax options you can add include value-added tax (VAT), state sales tax, and consumption taxes. US merchants can easily look up for the state or areas they want to add a certain percentage of tax. On the other hand, international merchants can customize tax settings according to the statutes of their country. VAT and GST taxes are provided for international merchants.
Marketing Features

Volusion offers an array of powerful marketing features to help online retailers increase conversion and profitability. Perhaps, the best marketing feature, by far, of Volusion is the eBay integration. It allows online merchants to sell goods and products straight to eBay in three easy steps. With the aid of Social Store Builder, online merchants can work directly with Facebook's page to list products. Social buttons to link the website and the Facebook page enable a fast promotion in the aim of reaching the biggest part of social media users. Most online merchants are intensively using social media networks to effectively promote products and establish market credibility.
Aside from these integrations, Volusion supports email marketing and mobile access. It is an excellent method to stay personal and reach old customers and acquire new consumers. Email marketing allows the online retailer to send updates and promotional messages to old customers to encourage repeat purchases. Mobile access is an additional functionality to make your store responsive and current with the consumer behavior. More and more people are shopping and making purchases through their mobile devices.
Security Features
Online identity theft is a big worry among online merchants. Volusion boasts its five-tier security system as a counter against fraud and charge backs. To avoid insufficient funds or credit card failure, Volusion is equipped with the most secured settings possible to track if the authorized credit card does not bear any fraudulent actions or if the account has necessary funds to pay for the purchase. The IP Lookup Tool allows online merchants to check the IP location and billing/shipping address of the buyer. When these data don't match, fraud is possible.
In the same manner, online merchants can also require customers to enter security codes in every check-out to double-check with the codes on cards. Volusion offers the online store an SSL security to safeguard sensitive information of the website. Volusion's SSL Certificate meets the requirement and standard of 128-bit encryption. Lastly, Fraud Scoreassigns each order or purchase a score based on the level of fraud for the online merchant to be alerted.
Customer Support


Being recognized of having the “Best Customer Service”, Volusion offers a 24/7 customer support, which is available through live chat, phone, or email messaging. You can easily get in touch with a representative to resolve issues and concerns of your online store.
Knowledge-base articles and the FAQ section of the Volusion website offers detailed step-by-step processes on how to setup payment methods, how to use the Social Store Builder, and other features of this e-commerce software. Tutorial videos and manuals are also available to help you install and configure the Volusion store.
Cost
There are five available plans for you to choose from. Each plan has specific features and functionality to fit your demands and needs. The Gold plan offers the best value to your money with full features and functions. You may subscribe to Volusion per month. You may opt to choose the Mini plan for the first month of the business and upgrade to Platinum plan when the store is working profits for you. The image below shows the current available plans and the pricing of each.