Social media evolution dramatically, if not drastically, changed e-commerce marketing. Just few clicks to set-up the store and you can easily reach thousands of potential customers. However, e-commerce also becomes a complicated platform of online marketing. Reaching thousands of web users does not give assurance of conversion and sales. You have to work on the visual appearance of the store, its product and purchase pattern, and its connectivity or customer engagement. Big Commerceoffers a simple way to set-up a compelling store, reach customers and earn revenues.
Website Design
There are more than 100 available templates to utilize using the setup wizard of Big Commerce. Big Commerce handles all backend processes for SEO; all you need to do is tell the platform what keywords, title, and contents are in the page. The system automatically creates a format suitable for search engines. Plus, customers can use the Advanced Product Search feature to quickly find available products matching filters. Part of the setback is the unsupported multi-lingual capability, but if you are great in English, it will not be a big bother.
Back Office
Suitable for small businesses to large ventures, Big Commerce’s stores handle unlimited number of products with unlimited categories to choose from. You can easily diversify the store to increase the reach of the online store. Easy and simple bulk uploading of products sets up the store in just a matter of minutes. For the inventory management, Big Commerce offers a catalog manager and stock control system to track records of sales and available products. If you want to keep the store responsive for smartphone and mobile device users, Big Commerce supports mobile access for you to manage the store anywhere at anytime.
Shopping Features
Big Commerce supports both soft and hard goods. You can use it in selling ebooks, software, or hard goods like cars, phones, clothes, and houses. If you want to provide coupons and certificates to customers, you can do so with Big Commerce platform. Moreover, for security and verification, Big Commerce provides an email confirmation system for every purchase, and order tracking system for customers to see the current status of their purchase.
Payment Options
Stores utilizing the Big Commerce platform support checkout customization to straighten and establish the payment path of every purchase. In the same way, third-party payment processors like Paypal. You can easily setup the store to receive payment from these online payment processors. Payment can be made in checks or in multi-currencies; however, credit card processing is not supported.
Tax Customization
Big Commerce supports automated and customized tax settings. State-based taxes and country-based tax laws are supported by the platform. The flexible tax options, rules and flow enhance your store in dealing with government and IRS compliance. Other tax options include unlimited tax rates, prices inclusive or exclusive tax rates, and flat tax rates. Store owners can display tax rates on store or in invoices, depending on the customization settings.
Marketing Features
For social media engagement, Big Commerce provides integration with social networks, including Facebook. It is time to harness the large and increasing market of social media users. As much as Big Commerce offers social marketing strategies and capabilities, reports and analytics on the performance of the store are also provided to aid store owners in tweaking and planning new online marketing options.
Security Features
While other e-commerce platforms are rich in features, but skimp in security, Big Commerce boasts data and information blanketed in its 128-bit firewalls. By default, the platform offers a shared SSL certificate to verify traffic. To protect the store from spam users, Big Commerce uses a blocking of unwanted users feature with its intrusion detection system. When things go awry, the disaster and recovery system provides adequate protection for your store’s interest. GeoTrust provides a security line for Big Commerce retailers.
Customer Support
The installation of Big Commerce is simple and easy. There are available tutorial videos and forums to help store owners in setting up the store. If you need additional information and technical support, you can easily reach a toll-free number, or the live chat ticket system. However, recent feedback from clients put Big Commerce in a bad light.
Cost
Monthly and yearly pricing options are available for the convenience of store owners. As said earlier, Big Commerce fits any size of store or business. Pricing plans as follow: $24.95/month for Bronze, $39.95 for Silver, $79.95 for Gold, $149.95for Platinum, and Diamond at $299.95. Big Commerce prides in no-fee for transactions made. You can try Big Commerce for 15 days with fully-functional features without risk and obligation.
