In this article, we’ll take a look at seven compelling reasons you should use WordPress to build a website for your business.
If the headline caught your attention and you’re reading this article, I’m going to assume that you fall into one of two categories:
- You don’t have a website yet and are looking for the best way to build one.
- You already have a website but aren’t satisfied with it for some reason and want to make a change.
For the folks in the first category, the amount of choices you have and recommendations you will get on how to build a website can be overwhelming. In addition to WordPress, there are several major platforms available to build a website, such as Drupal, Joomla, Concrete5, and ModX . There are also many less well known platforms that may offer appealing features, such as Typepad, Umbraco, and TextPattern.
If you’re starting from scratch and have no experience, how do you know which platform is the best for you? Keep reading and I’ll tell you why WordPress is my top recommendation.
For the people in the second category, the most common complaint I hear is that changes and updates take too long and cost too much. Because of this, the business owner wants to try to take control of their website from their web master. They want to be able to add or modify content on their schedule and not be held back by another party.
Taking control of your website is generally pretty easy if your web master built it using WordPress. If they use something else, however, it can more difficult and you are usually better off rebuilding it from scratch using WordPress because of all the benefits that come from this incredible platform.
Here are my top 7 reasons I believe you should be using WordPress to build your next website:
- Design Flexibility
WordPress runs on a structured database that allows quick changes and “Themes” for function and design. There are pre-built WordPress themes, both free and paid, that can be implemented and customized. A professional designer can build a WordPress theme for the design and function of the website. This allows limitless adjustments, customizations, and implementations.
The popularity of WordPress is a great advantage in terms of available premium themes covering all niches. If you spend time for research, you can surely find themes that meet your needs. There is no end to options laid before you. This way you can build the website you wanted without being held back by restrictions on programming and designing.
- Functional Flexibility
The innovative plugin system allows users to download a “third-party” plugin to give the website a contact form, a cleaner picture slider, advertisements, etc. Open-source WordPress plug-ins can help you in making the website look the way you want it. As the business grows, WordPress grows with you. You will never outgrow or outsize this platform. There is no end in making the website looks a sales page, an opt-in page, an e-commerce site, an affiliate program, or a membership site. Literally, there are thousands of free plug-ins for the WordPress site.
- Security
The Internet security threat report of Symantec, the developer of Norton Antivirus, revealed that religious and ideological websites are more risky to visit than pornographic websites. You are more likely to encounter a malware that steals your data, annoys you with spam messages, and enslaves your computer or laptop when you visit a church website than we you download pornographic videos from adult websites. Out-dated technology allows robots to insert viruses and malware into the PHP language line of most church websites. These attacks do not just damage the current architecture of the website, but it fosters customers' distrust which damages business branding.
WordPress is built on solid architecture. If theWordPress version has security issues, updates are available to resolve these problems. Moreover, the active community of WordPress locates and fixes security holes faster after a version is released. It can reduce risks of automated and systematic hacking compared to sitebuilders. This way, WordPress cements its programming architecture.
- Search-Engine Friendly
What website wizards, old website software, and sitebuilders lack, WordPress yields. An almost-perfect programming mark-up makes Google love WordPress websites. This eases Google in crawling on these websites. If search engines favor WordPress, so do customers. WordPress websites work perfectly with their browsers in cutting edge speed.
Extended plug-ins are available to link social media networks such as FaceBook and Twitter. This way you can share contents with millions of people around the world. Mobile responsiveness and compatibility is another plus. Accessing the Internet through mobile devices have grown and the trend is having an upward climb, and you have to keep the website readable in this format.
- Level of Users Access
WordPress software runs within the website's server. This way edits and changes can be made anywhere. And WordPress user system allows the administrator to define level of access and roles of employees. Instead of giving employees control over the website, business owners can create accounts for employees with their own passwords and usernames.
- Simplicity & User-Friendly
You don't need to be a web expert to use WordPress. WordPress is a dream come true for website builders to cut time and stress. It may sound overrated, but your dashboard itself offers assistance and tutorials on how to use it. The dashboard gives you an overview of your website's contents and activity.
- Resources & Community
WordPress can be downloaded freely as it is not proprietary. The software is copyrighted under the GNU General Public License. This means anybody can look at the code, check its loopholes, and fix any vulnerabilities and weaknesses. As a result, the million-strong active members of the WordPress community can share regular upgrades and updates on the software.
Not limited by a company's restriction, WordPress maintains cutting edge and unlimited resources. Documentations, knowledge-based articles, manuals, and tutorials abound. WordPress itself has a plethora of “help” articles and several forums.
Whether you don't have a website yet or looking for a way to keep your website great, WordPress is an impeccable blogging platform and content management system you should not miss to try. With hundreds of great websites from WordPress Showcase, for your inspiration, you, too, can build beautiful, unique, and result-driven website to promote your business to million people in just few clicks.
Sources:
Symantec. Internet Security Threat Report. http://www.symantec.com/content/en/us/enterprise/other_resources/b-istr_main_report_2011_21239364.en-us.pdf
Shivar, Nate. 9 Reasons Why You Should Use WordPress for Your Business Website. Shivar Web. http://www.shivarweb.com/881/9-reasons-why-you-should-use-wordpress-for-your-business-website/
WP Beginner. Why You Should Use WordPress?
Pixel 77. Four Reasons Why You Should Use WordPress to Build Your Website. http://www.pixel77.com/four-reasons-use-worpress-build-website/
