Alcohol and drug rehabilitation centers are
important elements of the society to fight the evils brought by drugs and
alcohol. Drugs and alcohol can ruin families, kill people, push people to
commit crimes, and make the worst of the person. The job of a rehabilitation
center is to undo what drugs and alcohol had done on the person. Yet, the job
of a rehabilitation center does not end when the person leave or when the
program is over; the responsibility transcends or crosses the daily life of a
person.
The success of the rehabilitation is wholly
dependent on the value the rehabilitation does to the patient. It is necessary
to understand how well they provide the program to patients as to test the
impact of the program on rehabilitating the person. As for this reason, it is
necessary for the rehabilitation center to continually reinvent its procedure
to ensure the most optimal performance and impact on rehabilitating patients.
Being a manager of a rehabilitation center,
Eleanor Bron's ultimately goal is to keep the center at its best by innovating
its processes and the way they deal with patients through analysis of the
patient's life after the rehabilitation program. With seventy regular resident
and outpatients attenders, the center handles several lives in its hand.
If the center is evaluated on the number of
complaints they get, it can be said that the center successfully does its
program. With less than 10 complaints in a semester, all of which are settled,
the center assumes that everything is carried well. However, based on the
understanding of Bron, the center's service can only be justified with the way
its patients work on the normal environment after they complete the
rehabilitation program.
Based on its standpoint, this case reviews
the obligation of social institutions to its customers. It directly talks about
the extent or the level of responsibility of rehabilitation have toward its
patients. When does the rehabilitation center's obligation stop? What are the
key areas that are included to the responsibility of the center?
According to Marsh & Clunies (1994),
“many professionals feel that they have an ethical, professional, or moral
obligation to prevent a crime when they are in a position to do so,
particularly when the potential crime is a serious one.” To consider, a
rehabilitation center is a very vulnerable organization prone to serious
criminal actions. Now for question on the extent of the obligation of this social and public
institution, the answer is both encompassing and categorical. Although, it is
necessary for the rehabilitation center to avoid evading the privacy of its
patients, it also has an obligation to ensure that the patient will not do any
serious crime that may harm the public. For this resolution, Bron's decision to
know what their patients do after the leave the center is right. It keeps the
center updated of the life the patient is living and to track if the person
poses a threat to the security and lives of the public.
For this clause, the decision of knowing
what the reference person can tell of the patient after they leave the center
is absolutely right to avoid of “silent violence as a violence of inaction
(Pecora, 2000).” The obligation of the rehabilitation center on inaction is
rightly cemented on the goal of its program. The goal of the rehabilitation
program is for the discharge of drugs or alcohol and the freedom from addiction
thereof. The center has an obligation to ensure that this process is extended
even after the person leave the center for the protection of the family and the
welfare of children at home.
For the single fact the drug and alcohol
addiction is a behavioral disorder dictates the necessity to govern this mental
and behavioral impairment through proper procedures done by rehabilitation
centers (Ries, et.al. ed, 2009). The obligation
of the center stands on the behavioral disorder context. As much as the
center vouches the moral ascendancy and the behavior of the person, that
recommendation extends to the daily life of the person. As a result, it is
necessary for the center to know the life that the person is living after the
program is completed.
Now with this obligation and responsibility
being extended even after the person completes the program or leaves the
center, the ultimate job is to properly address needs of information. The right
information will ensure that no crime as the result of the behavioral disorder
will even be committed by the patient after the rehabilitation.
With Eleanor's goal of knowing the
satisfaction of their attendees or outpatients, as well as how these people
fair in their normal life after they left the center, it is necessary to have a
profile information about their resident patients and outpatients. The profile
information will provide a succinct overview of what kind of people the center
is working. On the other hand, for the knowledge of their satisfaction and
feedback of the center, information on their perception of the center is
important. This must be coupled with a report on what the patients are doing
after the rehabilitation.
The goal can be accomplished in several
methods and approaches. First, to get a profile information of the attendees
and outpatients, a profile sheet must be filled by the attendees or by the call
staff for outpatients. Second, feedback cards can be given to the attendees
when they decide to leave the center; while for outpatients, call staff can ask
questions relating to their satisfaction of the process. Third, getting
information on what patients do or how they fair after they left the center is
tricky. The center can ask for reference persons who can be asked about the
status of patients after months from the rehabilitation process.
For the judgment on what information must
be included in the database, it is necessary to analyze data in many
perspectives. Descriptive analysis is employed to develop an overview or
knowledge of the patient. It helps to create a dominant impression on what kind
of people the center is dealing with. The “Cause & Effect” Analysis can
also be employed to understand the level of service the center provides by
looking at the feedback and satisfaction
of patients. The axiom here works on the premise that if patients are
satisfied, the procedure employed by the center is right. Of course,
sociological analysis is also necessary to understand psychological effect of
the rehabilitation on the patient based on how they function in their family,
community and society after the rehabilitation.
Based on the data and the analysis employed
to interpret the data, Eleanor can now form a database on the center's impact
on patients. Personal information of patients form the profile of the database.
It would include details of gender, age, former jobs, family background, and
environment. From this basic information, the database also covers their
feedback of the center after the leave. And the last part of the database must
be filled with the information from reference people on what the patient now does,
the patient's regard to family, and the person's regard to alcohol or drugs.
In public sector marketing, it is not just
all about getting customers, but there is an obligation that must be properly
addressed. Issues that may involve the community, the welfare of families, and
the protection of children are important concerns that should be given proper
context in dealing with public organizations, such as the rehabilitation
center. The marketing job involves following-through the person to avoid harm
being meditated on other people.
References:
Marsh, A. & Clunies, S. (1994). Intensive
Outpatient Treatment for Alcohol and Other Drug Abuse: A Treatment Improvement
Protocol. DIANE Publishing.
Pecora, P. (2000). The Child Welfare
Challenge: Policy, Practice, and Research. Transaction Publishers.
Ries, R., et.al. Ed (2009). Principles
of Addiction Medicine. Lippincott Williams & Wilkins.
