Customer Convenience
Introduction:
Today we live in a marketing era that constantly evolves in a dynamic environment creating difficulty for marketers to please the demanding current customers and future potential consumers. Customer convenience plays a major role in today�s marketing environment, as it facilitates the reach of products to customers in simple and easy, yet engaging manner. Furthermore, the current markets are divided into different sections with regards to their offerings such as specialty, luxury, convenience etc�Therefore this creates the need for different marketing approaches and strategies for each. As the markets are divided into several segments; each one has its own importance and customer involvement. This therefore creates various approaches to apply customer convenience in these different sectors of the market.
Objective:
The project will explore the several ways on how to enhance the shopping experience for customers; more specifically the project will be looking at the precise section of customer convenience. Nowadays customers tend to look at the shopping experience as a burden rather than an enjoyable one, this in turn strays the customers from shopping at physical shops and centers into other substitutes such as online shopping and ordering/home delivery. Here are some of the fundamental aspects that have room for improvement:
I. Provide consumers with an attractive place so that it appears to be appealing to them and in the same time practical and engaging.
II. Moreover, having well-trained and knowledgeable frontline staff members is a very crucial part of providing a positive shopping experience, this is because they are in involved in the purchasing process.
III. The products need to be neatly stacked and visible to the potential consumers in order to provide them with a hassle free shopping atmosphere.The layout of the shop plays a major role, if the shop is organized and divided into different segments.
IV. Having shops placed at strategic locations in order to decrease the travel distance and time customers need to reach the shop.
V. Purchasing experience and checking out can be made easier for the consumer with self �checkout devices and scanners that enable the customer to scan the item they desire and have it ready for them at the exit once they are done.
VI. Department stores with different brands and variety of products make it more convenient for customers to find all the products and services they need under one roof. This in turn, creates less hassle for the employees with regards to payment and for the customer with regards to waiting in line.
