Cancer Treatment Medical Improvements Over the Past 10 Years

 

Introduction

            Cancer remains a high-fatality disease with more than half-million deaths every year in the United States alone. Yet, over the past five years, incidence of cancer has dramatically decreased by 0.6% per year for men and stable rate for women, even for countries that don't have the required treatment centers such as impoverished nations of Africa. Fortunately, the reduction by 1.8% cancer deaths for men and 1.6% for women every year is also another indication of acceleration of the effort to control cancer's impact on the health of individuals across different segments of the society (Siegel, et.al., 2012). With this figure, medical professionals and cancer patient sufferers and survivors are hopeful that one day this terminal disease will be reduced if not eliminated to allow sufferers to live a normal and healthy life.

            Available statistics indicates the appreciation and effectiveness of the cancer treatments being applied to cancer sufferers. In the same manner, the statistics tells the effort of governments to avoid the incidence of cancer through extensive cancer knowledge. Several research and development centers are supported by the government to find ways and agents in curing cancer to alleviate conditions of sufferers. Elwood & Sutcliffe (2010) defines cancer control as the aim “to reduce the incidence and mortality of cancer, and to enhance the quality of life of those affected by cancer” through detection, intervention, treatment and rehabilitation or recovery. As a comprehensive program, it involves the integral treatment of the illness and the rehabilitation to stop recurrence of cancer cells in the body of the person.

            This research aims to examine the development of cancer treatment for the past ten years, which could have played a major role to the decline of cancer fatality. It analyzes the initiative of both private and public sectors in formulating proper cancer treatment methods with the aim of stamping down the ill effects of cancer. Understanding the background of cancer control helps to bridge the gap of treatment and recovery for the benefit of cancer patients, their most immediate family, health care practitioners, and medical health professionals. Specifically, this research centers on the development of cancer control and treatment, which emphasizes public awareness, early detection, and the necessity of psychotherapy to reduce the side effects of chemotherapeutic treatments.

 

Cancer Prevention  and Control

            People often mistake one thing from another, like in the case of Cancer Treatment, and Cancer Control. Cancer can be dealt with by Treatment, and Prevention (Elwood & Sutcliffe, 2010). Cancer can be treated by surgery, chemotherapy, radiation therapy, immunotherapy, and monoclonal antibody therapy. The choice of therapy depends upon the location and grade of the tumor and the stage of the disease, as well as the general state of the patient. A number of experimental cancer treatments are also under research, experimentation and development.

            Because "cancer" refers to a class of diseases,it is unlikely that there will ever be a single "cure for cancer" any more than there will be a single treatment for all infectious diseases. Angiogenesis inhibitors were once thought to have potential as a "silver bullet" treatment applicable to many types of cancer, but this has not been the case in practice.

            Cancer prevention, on the other hand, is defined as active measures to decrease the risk of having cancer. The vast majority of cancer cases are due to environmental risk factors, and many, but not all, of these environmental factors are controllable lifestyle choices. Thus, cancer is considered a largely preventable disease. Greater than 30% of cancer deaths could be prevented by avoiding risk factors including: tobacco, overweight/obesity, an insufficient diet, physical inactivity, alcohol, sexually transmitted infections, and air pollution (Siegel, et.al., 2012). Not all environmental causes are controllable, such as naturally occurring background radiation, and other cases of cancer are caused through hereditary genetic disorders, and thus it is not possible to prevent all cases of cancer.

            Several biologists and physicians are still baffled by this illness that they cannot define cancer in simple terms. But using the variation used in the dictionary, cancer is defined as "the abnormal growth of cells caused by multiple changes in gene expression leading to dysregulated balance of cell proliferation and cell death and ultimately evolving into a population of cells that can invade tissues (Ruddon, 2007)." Cancer appears in varied types and characteristics which make the treatment process more complex and sophisticated.  Cancer affects both male and female, age or race; this is a global illness that is seen to affect more and more people in the new few years as the result of the person's lifestyle, food intake and environment population.

            For the past ten years, various cancer treatments have been developed and advanced as a solution to cancer, but these treatments, ranging from the conventional chemotherapy to the bizarre, have their own ill effects on the lives of patients. Looking at history, the first cancer treatment center was established in 1740 in France, though the center had to removed from the city to the outskirts for fear that cancer is a contagious disease (David, 1995). Yet the development of cancer treatments have evolved for several centuries. It was during the 17th century that theory of cancer took its step toward the future definition. However, until today, the treatment of cancer still remained a baffling concern that keeps biologists and researchers stuck on how to cure this terminal disease (Burke, et.al., 2001).

            Cancer care is a complex network of medical schedules and plans employed by medical and health professionals to treat and rehabilitate cancer patients (Chang, 2006, p. 176). Unlike other diseases that can be easily treated through surgery, surgical operations on cancer patients don't end the problem, but it is still necessary for the patient to receive necessary care for recovery and rehabilitation. With the proper cancer treatment program, cancer can be eliminated from the body of the person and percentage of recurrence of the illness is reduced.

            Yet, there are still public health concerns that must be taken into account in the development of cancer treatment. First, it is necessary to understand the process of cancer prevention as to the ethical concerns of early detection, screening and education. In public health the primary concern is how to prevent the occurrence of cancer and the spread of cancer cells in other tissues of the body. Screening is a very importance issue that should be put into light. If only cancer cells are screen and detection at an early stage, it is easy to treat cancer. But for impoverished nations like in Africa, screening becomes a big problem. Second, the lack of public health knowledge leads to the recurrence of cancer due to wrong cancer care considerations such as "treatment, survivorship, palliative care and end-of-life care (Holtz, 2008)."

 

Public Awareness

            As studies have shown, lifestyle is now recognized as a main determinant of cancer risk. Public education has become an important component of cancer control programmes, and has been proven to be effective in leading to life-style changes. Four basic types of education programmes are reviewed: for increasing the public's awareness of cancer, for changing specific risk behavior, like quitting smoking tobacco, for learning self-examination skills, like breast self-examination, and for promoting early cancer detection in the community.

            To change human behavior it is best to approach the risk habit through the same forces that develop and sustain the habit. Simply giving information of an association between specific habits and cancer, even if repeated several times, will lead to increased public awareness and encourage some to make a minimal effort to change their behavior, but in general the new habit does not persist and continuing and intensifying this approach are ineffective. An alternative strategy utilizes socially active forces to support the prevention practice and remove possible barriers to action. For example, an anti smoking programme should create a favorable social image of the non-smoker. Although a culturally and socially relevant mass media campaign can influence knowledge and beliefs and induce people to participate in a screening activity, this needs to be supplemented over a period of time by personal contact methods, such as group discussions, telephone conversations and home visits, in order to promote a regular screening habit. Contrary to popular opinion, mass communication methods can be expensive on a per person cost-effectiveness basis because of low participation rates and weakness in sustaining healthy behaviour.

            Let us take one example of a country that has made cancer awareness its primary concern. In Japan, cancer has been recognized as a major component of the overall pattern of disease for decades. Thus, the importance of cancer prevention by lifestyle changes should now be strongly acknowledged.

            Internationally, several studies have estimated the proportion of total cancer deaths attributable to various risk factors based on epidemiologic evidence, and various international guidelines and recommendations derived from these have appeared. Unsurprisingly, domestic guidelines and recommendations for cancer prevention in Japan such as the Twelve recommendations for cancer prevention and Healthy People Japan 21 have been significantly influenced by these reports.

            Public awareness of risk factors in relation to cancer prevention has been surveyed in only a few countries, and results have demonstrated poor awareness. Other studies focusing on specific cancers only have also appeared. However, none of these studies quantitatively evaluated public awareness of the attributable fraction of individual risk factors.

            In Japan, it seems that most people are aware of the major risk factors of cancer. Although we are unaware of any published evidence, however, public knowledge and information on cancer prevention now seems influenced largely by the mass media and other sources, rather than by information provided directly by health professionals, resulting in a distorted picture of causation. Cancer control policy therefore urgently requires a clarification of the discrepancies which now exist between ideal levels of public concern about risk factors and the current reality, particularly public health policy makers in their formulation of cancer control measures. To address this need, the present studies were designed to provide information on awareness of the attributable fraction of cancer causes among the Japanese general population. Since we are interested in quantitatively estimating the awareness of preventability, we placed special emphasis on gauging awareness by attributable fraction of cancer.

 

Early Detection and Follow-Ups

 

            Follow-up cancer care involves regular checkups that include a revisiting of a patient’s medical history, and with it, a physical examination. Follow-up care may include imaging procedures which are methods of producing pictures of areas inside a patient's body, endoscopy, which is the use of a thin, lighted tube to examine the inside of the body, some blood work, and other lab examinations.

            Follow-up care is absolutely important because it helps to point out the changes in a patient's health. The purpose of follow-up care is to check for recurrence or the return of cancer in the primary area or metastasis, which is the spread of cancer to another part of a patient's body. Follow-up care consultations are also important to aid in the prevention, or in some cases, early detection of other types of cancer, take care of ongoing problems due to cancer or its treatment, and check for psychosocial and physical effects that may develop after months or years of the treatment has ended. It is imperative that all cancer survivors should have follow-up care.

            During each visit to their doctors, patients must tell their doctor about any symptoms that they think may be an indication that their cancer has returned. If their are any pains that has and still bothers them, they should have it checked out, or if there are any physical problems that interfere with their daily lives or have proved to be bothersome, such as fatigue; difficulty with bladder, bowel, or sexual function; difficulty concentrating; memory changes; trouble sleeping; and weight gain or loss. Also, indicating if there are any medicines, vitamins, or herbs they are taking and any other treatments they are have used and are still using. Emotional problems are also indicators, such as anxiety or depression, all of which must be looked into. Even changes in their family medical history, including any new cancers will have to be taken into account.

            In fact, questions are raised concerning the effectiveness of the cancer treatment  due to the recurrence of cancer cells after certain period of time. Most of cancer incidence will develop again after two years after the initial treatment.  With the recurrence of cancer, most sufferers don't consider or sometimes discard the idea of getting cancer treatment, or simply, sufferers lose hope that they can still be treated. Yet, cancer sufferers are sometimes left without choice but to rest chances on the cancer care and treatments. Most of them already accept already the reality of death, but they just try cancer treatments as an act of gamble and without clear success. This is the common scenario of most cancer centers and hospitals.

            It is important to bear in mind that cancer recurrences are not always detected during follow-up visits. Many times, recurrences are suspected or found by patients themselves between scheduled checkups. It is important for patients to be aware of changes in their health, by doing self-examinations, and report any problems to their doctor. The doctor can then determine whether the problems are related to the cancer, the treatment the patient received, or an unrelated health issue.

            At these follow-up appointments, the doctor may suggest some tests to check for recurrence or to screen for other types of cancer. In most cases, it is not clear that special follow-up tests improve survival or quality of life. This is why it is important for the doctor to help know what follow-up care plan eis deemed appropriate for the given situation. The doctor may not need to do any tests if the person appears to be in good physical condition and does not have any symptoms of cancer. It is important for the patient to talk with the doctor about any inquiries or concerns related to the follow-up care plan.

            Aside from early screening and detection advancements, “new chemotherapeutic agents and regimens have emerged as active therapies for both operable and metastatic breast cancer (Hunt, 2008).”  According to Ko, et.al. (2008), more than half of cancer sufferers (of those diagnosed and reported) receive chemotherapy treatment for cancer elimination. Chemotherapy is the most trusted cancer treatment to enable the person to enjoy a productive life. Chemotherapy is defined as the treatment of cancer through carefully selected chemical drugs or agents that are destructive to cancer cells of the body. Historically, this type of treatment can be traced to olden times of Ancient Greeks. Today, a comprehensive chemotherapy regimen is a "treatment plan that usually includes drugs to fight cancer and drugs to help support completion of the cancer treatment at the full dose on schedule (ibid)." A chemotherapy regimen is one of the most successful cancer treatments that are used by medical professionals and cancer centers in treating cancer.

 

 

Psychotherapy for Cancer Survivor Recovery

            The goals of a chemotherapy regimen is to cure a specific type of cancer. However, chemotherapy has its side effects, both short-term such as bleeding and hair loss, and long-term effects such as heart or lung damage, infertility, and liver failure.  There are several adverse effects that are as alarming as cancer itself. During the treatment, it is usual for the immune system to drop its guard making the person vulnerable to fatal infections (Dicato, 2013). Most of cancer sufferers that undergo this treatment are weak and don't have the capacity to leave a normal life during and a considerable time after the treatment. Moreover, cancer patients suffering bleeding, over fatigue, gastrointestinal diseases such as vomiting and nausea, and hair loss.

            Although a cancer sufferer may survive the toll of cancer but the side effects of the treatment process may be the reason of the person's death. As the toxicity of the person rises due to chemotherapy agents or drugs, the body has to cope with the impact of infections, which may lead to death.  In fact, there are other cancer treatment methods that are introduced and experimented by doctors to treat specific types of cancer. For instance, doctors are testing the tiny radioactive "seeds" to eliminate prostate cancer cells out of the person's body (Stower, 2000). Actually, for this new and bizarre treatment methods, physicians and biologists are just gambling the life of a cancer patient.

            Cancer treatments may have their positive impact to eliminate cancer cells, but the same result to mental and psychological problems on the part of the patient. According to Singletary, et.al. (2004), most of the "on psychological adjustment to breast cancer showed that... most women experience considerable distress at the time of breast cancer diagnosis." It must be noted that the goal of cancer treatment to enable the person or the suffer to have back the productive and quality he or she had before cancer occurrence. The psychological adverse effects of cancer is led to other stress-related problems such as the other psychosocial aspects of the person including behavioral and environmental factors (Yarbro, et.al., 2005).

            Aside from the psychological effects during the treatment process, there are also several psychological late effects that should be considered a threat to the quality of life of a cancer patient or survivor. At the top of this is fear of recurrence, which leads to paranoia. Due to the fact that cancer treatments don't promise total elimination of the cancer strain or the risk of cancer, sufferers are paranoid that it will reoccur. As a result, the survivor or patient does not live his or her life productively and to the fullest. In the end, this fear becomes a depression. Cancer-related thoughts create problems of the mindset of the person and quality of life that the person lives. Most women cancer survivors have hard time in getting back to the life they had before and to maintain a strong relationship with other people. This can be considered a post-traumatic effect of the cancer treatment or drugs.

            For medical practitioners, the psychological effects of cancer treatments can be resolved by personal discipline. Psychosocial distress can be reduced and eliminate through social support. Social support is provided by the family, immediate people within the environment of the sufferer or survivor (National Research Council, 2004). It includes basic instrumental support such as preparation of meals, transportation to appointments, and help for daily activities of the person. It is necessary to provide these basic aids to the survivor to get him or her needs anytime.

            The mental and behavioral disorder of the cancer patient is not the result of cancer treatments, but by the irritation of being confined to beds or hospitals. Only the physical side effects are clear manifestations of the side effects of cancer. The psychological and psychosocial issues of cancer treatment is not a problem that can cause death. In fact, with the support of the family, these effects can be eliminated easily. There is no need to capitalize these issues to discredit or scare sufferers from the treatment.

            The attitude and outlook in life of a cancer patient is very important for treatment of cancer. Even if the cancer treatment is so effective and promising, without the attitude and outlook of the patient it is impossible to be successful in treating cancer. This is the reason why most cancer centers provide the best environment and treat cancer patients as if they are not patients, but just guests. Through this support, the cancer sufferers still find life to great, and it will drive him or her to fight cancer and to pursue the treatment.  In fact, in any kind of illness, the outlook of survival plays a very important role in the treatment of the person.

 

Conclusion

            Although, statistics shows that these cancer treatments employed by health professionals are effective in stamping down the mortality rate of cancer patients, but there are still questions as to their side effects on the psychological and mental health of a person. With the reduction of those who died due to cancer, it is easy to assume that these cancer treatments are effective in curing cancer. However, the real question is how can these cancer treatments secure that the cancer sufferer will live. Most chemotherapeutic regimens and techniques still have issues of side effects; these side effects are sometimes more fatal than the real problem, which is cancer.

            Researchers have not yet come up with a novel cancer treatment that ensures elimination of cancer without its recurrence and side effects of the treatment. For these past ten years, researchers are doing their best to find that one single technique, a single drug and a single treatment that ensure the life of a cancer sufferer. In the next few years, cancer treatments will be more advanced, more effective, and more hopeful for cancer patients to live than to die in complications and side effects. And by then, cancer patients will have a better chance of survival and an opportunity to enjoy life at its best without fear that one day cancer will become and haunt them over again.

 

 

References:

Burke, M., et.al. (2001). Cancer chemotherapy: a nursing process approach. Jones & Bartlett Learning.

Chang, A. (2006). Oncology: An Evidence-Based Approach. American Cancer Society, Inc. Springer.

David, J. (1995). Cancer Care: Prevention, Treatment and Palliation. Nelson Thornes Publishing             House.

Dervan, P. (1999). Understanding Cancer: A Scientific and Clinical Guide for the Lay Person.    McFarland

Dicato, M. (2013). Side Effects of Medical Cancer Therapy: Prevention and Treatment. Springer.

Elwood, J.M. & Sutcliffe, S. (2010). Cancer Control. Oxford University Press.

Gerson, G. & Lattime. E. (2002). Gene Therapy of Cancer: Translational Approaches from Preclinical             Studies to Clinical Implementation. Academic Press.

Hewitt, M., et.al. (2004). Meeting Psychosocial Needs of Women with Breast Cancer. National    Academies Press.

Holtz, C. (2008). Global Health Care: Issues and Policies. Jones & Bartlett Learning.

Hunt, K. (2008). Breast Cancer. Springer.

Ko, A., e.al. (2008). Everyone's Guide to Cancer Therapy; Revised 5th Edition: How Cancer Is   Diagnosed, Treated, and Managed Day to Day. EVERYONE'S GUIDE TO CANCER            THERAPY. Andrews McMeel Publishing.

Nathan, D. (2007). The Cancer Treatment Revolution: How Smart Drugs and Other New Therapies are             Renewing Our Hope and Changing the Face of Medicine. John Wiley & Sons.

Ruddon, R. (2007). Cancer Biology. Oxford University Press.

Siegel, R. (2012). Cancer Statistics. American Cancer Society, Inc.

Singletary, E., et.al. (2004). Advanced therapy of breast disease. PMPH-USA.

Stewart, B. & International Agency for Research on Cancer. (2003). World Cancer Report. IARC.

Yarbro, C., et.al. (2005). Cancer Nursing: Principles And Practice. Jones & Bartlett Learning.

Public Sector Marketing

 

Alcohol and drug rehabilitation centers are important elements of the society to fight the evils brought by drugs and alcohol. Drugs and alcohol can ruin families, kill people, push people to commit crimes, and make the worst of the person. The job of a rehabilitation center is to undo what drugs and alcohol had done on the person. Yet, the job of a rehabilitation center does not end when the person leave or when the program is over; the responsibility transcends or crosses the daily life of a person.

 

The success of the rehabilitation is wholly dependent on the value the rehabilitation does to the patient. It is necessary to understand how well they provide the program to patients as to test the impact of the program on rehabilitating the person. As for this reason, it is necessary for the rehabilitation center to continually reinvent its procedure to ensure the most optimal performance and impact on rehabilitating patients.

 

Being a manager of a rehabilitation center, Eleanor Bron's ultimately goal is to keep the center at its best by innovating its processes and the way they deal with patients through analysis of the patient's life after the rehabilitation program. With seventy regular resident and outpatients attenders, the center handles several lives in its hand.

 

If the center is evaluated on the number of complaints they get, it can be said that the center successfully does its program. With less than 10 complaints in a semester, all of which are settled, the center assumes that everything is carried well. However, based on the understanding of Bron, the center's service can only be justified with the way its patients work on the normal environment after they complete the rehabilitation program.

 

Based on its standpoint, this case reviews the obligation of social institutions to its customers. It directly talks about the extent or the level of responsibility of rehabilitation have toward its patients. When does the rehabilitation center's obligation stop? What are the key areas that are included to the responsibility of the center?

 

According to Marsh & Clunies (1994), “many professionals feel that they have an ethical, professional, or moral obligation to prevent a crime when they are in a position to do so, particularly when the potential crime is a serious one.” To consider, a rehabilitation center is a very vulnerable organization prone to serious criminal actions. Now for question on the extent of  the obligation of this social and public institution, the answer is both encompassing and categorical. Although, it is necessary for the rehabilitation center to avoid evading the privacy of its patients, it also has an obligation to ensure that the patient will not do any serious crime that may harm the public. For this resolution, Bron's decision to know what their patients do after the leave the center is right. It keeps the center updated of the life the patient is living and to track if the person poses a threat to the security and lives of the public.

 

For this clause, the decision of knowing what the reference person can tell of the patient after they leave the center is absolutely right to avoid of “silent violence as a violence of inaction (Pecora, 2000).” The obligation of the rehabilitation center on inaction is rightly cemented on the goal of its program. The goal of the rehabilitation program is for the discharge of drugs or alcohol and the freedom from addiction thereof. The center has an obligation to ensure that this process is extended even after the person leave the center for the protection of the family and the welfare of children at home.

 

For the single fact the drug and alcohol addiction is a behavioral disorder dictates the necessity to govern this mental and behavioral impairment through proper procedures done by rehabilitation centers (Ries, et.al. ed, 2009). The obligation  of the center stands on the behavioral disorder context. As much as the center vouches the moral ascendancy and the behavior of the person, that recommendation extends to the daily life of the person. As a result, it is necessary for the center to know the life that the person is living after the program is completed.

 

Now with this obligation and responsibility being extended even after the person completes the program or leaves the center, the ultimate job is to properly address needs of information. The right information will ensure that no crime as the result of the behavioral disorder will even be committed by the patient after the rehabilitation. 

 

With Eleanor's goal of knowing the satisfaction of their attendees or outpatients, as well as how these people fair in their normal life after they left the center, it is necessary to have a profile information about their resident patients and outpatients. The profile information will provide a succinct overview of what kind of people the center is working. On the other hand, for the knowledge of their satisfaction and feedback of the center, information on their perception of the center is important. This must be coupled with a report on what the patients are doing after the rehabilitation.

 

The goal can be accomplished in several methods and approaches. First, to get a profile information of the attendees and outpatients, a profile sheet must be filled by the attendees or by the call staff for outpatients. Second, feedback cards can be given to the attendees when they decide to leave the center; while for outpatients, call staff can ask questions relating to their satisfaction of the process. Third, getting information on what patients do or how they fair after they left the center is tricky. The center can ask for reference persons who can be asked about the status of patients after months from the rehabilitation process.

 

For the judgment on what information must be included in the database, it is necessary to analyze data in many perspectives. Descriptive analysis is employed to develop an overview or knowledge of the patient. It helps to create a dominant impression on what kind of people the center is dealing with. The “Cause & Effect” Analysis can also be employed to understand the level of service the center provides by looking at  the feedback and satisfaction of patients. The axiom here works on the premise that if patients are satisfied, the procedure employed by the center is right. Of course, sociological analysis is also necessary to understand psychological effect of the rehabilitation on the patient based on how they function in their family, community and society after the rehabilitation.

 

Based on the data and the analysis employed to interpret the data, Eleanor can now form a database on the center's impact on patients. Personal information of patients form the profile of the database. It would include details of gender, age, former jobs, family background, and environment. From this basic information, the database also covers their feedback of the center after the leave. And the last part of the database must be filled with the information from reference people on what the patient now does, the patient's regard to family, and the person's regard to alcohol or drugs.

 

In public sector marketing, it is not just all about getting customers, but there is an obligation that must be properly addressed. Issues that may involve the community, the welfare of families, and the protection of children are important concerns that should be given proper context in dealing with public organizations, such as the rehabilitation center. The marketing job involves following-through the person to avoid harm being meditated on other people.

 

References:

 

Marsh, A. & Clunies, S. (1994). Intensive Outpatient Treatment for Alcohol and Other Drug Abuse: A Treatment Improvement Protocol. DIANE Publishing.

 

Pecora, P. (2000). The Child Welfare Challenge: Policy, Practice, and Research. Transaction Publishers.

 

Ries, R., et.al. Ed (2009). Principles of Addiction Medicine. Lippincott Williams & Wilkins.

Multi-Attribute Model and Conjoint Analysis Exercise

 

Central to the consumption decision of individuals is the marginal satisfaction of the last dollar spent to buy goods or services (Samuelson, 2010), and looking at the results of the conjoint analysis of the movie theater, this definition is clearly expressed.  Although, the price of the ticket is a basic requirement on decision making of movie-goers, but other attributes also provide a succinct impact on these decisions.

 

The results shows how consumers would want to get the most of their dollar spent. For instance, a consumer would prefer to spend $6.00 on a staggered big seats with cup holder on a large digital THX than the same amount [$6.00] for unstaggered average seat without cup holder on a small screen-plain sound theater. The results shows that we look for combinations of attributes that can give the best comfort and can provide a marginal utility on the dollar being spent.

 

Moreover, the result also shows that even if the person would want to have food during the film-viewing, but it does not greatly affect their decision-making if same thing is offered across all options. Food, in this case, is ordinal or dimensionless because of the fact that what's being served may not well satisfy the need of the person – and the notion that he or she can buy food that will satisfy him or her makes the food attribute less importance in decision-making of the moviegoer.

 

For the movie theater conjoint analysis, market-value-based segmentation is eclipsed by the benefit segmentation approach to the attributes of the product or good. The approach focuses on how attributes can be combined to meet the expectation of the consumer (Lamb, et.al., 2008). The movie theater provides several combinations of options that can met the need of consumer. What will be the most central theme of consumer's decision? For this segment of the market, what do they need?

 

For instance, those who go to the movie house alone may find appealing average seats without cupboard, but families may not find that good especially of kids are around. Through the different options, each of the possible market segment can get the satisfaction they need. By looking at the demographic, the movie theater was able to create possible options that will appeal to the environment and behavior of consumers.

 

Basically, it is essential to note the level of relevance or importance of the attribute to the segmentation. In our options, an attribute is added to a factorial combination to meet certain level of value. An attribute may have great importance on the decision-making of the person and another may not have, but with careful combination, these attributes will work together to create value on the market segment it is intended to meet their requirements.

 

Nonetheless, managers are guided to make decisions based on looking at possible “what-ifs” that may affect the forecast capability and achievement of the movie theater. On changes of factorial combinations, the sensitivity analysis is essential and vital to correctly address issues on level of feasibility and marketability of the changes.

 

What if price value of the options are changed, will these options still work to meet demands of consumers and give them high marginal utility of every dollar spent? Or what if snacks will be changed, instead of fixed snacks, consumers be given freehand on choosing their snacks, how will this affect the decision-making or choice of consumers?

 

According to Schrader (2007), the exposition of utility is clearly bound on the fundamental aim of economic behavior. It is impossible to separate the value of satisfaction from the behavior of the economy, as based on the consumer behavior. In the airline travel conjoint analysis, this notion of utility or satisfaction is clearly tied with comfort and ease. Even if the analysis is based on a person level, you would still want to arrive at the destination smoothly and stress-free. This is the reason why the type of flight route has a big relevance on the decision-making. In the market-value-based segmentation, it speaks of the universal perception as being the basis of the segmentation. This holds true to this analysis, the universal perception that people want to arrive in their destination without the stress of transferring to another plane or waiting at the airport is very apparent.

 

The part-worth attributes result shows the seemingly less importance of brand compared to the value of convenience and comfort. We don't give high regard to the name of the plane we ride as long as it can deliver the comfort we need. In the same manner, the price of the flight does not qualify much to the requirement considered in choosing a travel flight, even at a personal level.

 

To understand the benefit segmentation and value profile of the options provided, it is necessary to see the market segment of the industry. The market is not too defined as to its demographic, unlike other vertical markets. Instead, it works on a universal understanding on what people need, which is more of a market-value-based segmentation than benefit segmentation. But to some respect, benefit is still a matter of relevance. For instance, one does prefer to ride a planes have movies during the flight. For consideration, JFK to LAX is not too long a flight, but it will keep you seated for almost half a day. A movie is preferred to provide relaxation.

 

Moreover, a traveler would care less if the airline has frequent fliers. Due to the high level of available options, the value of frequent fliers has considerable dropped. This notion is tied on the idea that as long as there is a flight for that day, irregardless of the price, comfort and convenience is the best things. People cannot possibly wait for an airline to have a flight from JFK to LAX because their options are high.

 

However, if we draw lines of sensitivity, what if there is only one airline in the area and the frequent flier is a connecting flight, will the traveler consider the stress and tiresome travel the best? This is a very important part of the decision-making most consumers do – and this should be part on how airline companies do their marketing. The “what ifs” provide an alternative look at the value of the attributes when things are changed. In this case, although the enrollment in a flight program does not have big weight on the decision of travelers, but if the “what if” situation above is taken into account, the enrollment in a flight program would be a major and relevant consideration to decision-making.

 

Drawing the lines of “what ifs” on the possible scenarios affect the way the airline company offer options. It will affect not just the comfort of the passengers, but also the price of the travel. On the other hand, the “what ifs” also affect the response behavior of the traveler of consumer.


To say, there are several scenarios that be possibly conceived with regards to the factorial combinations. However, it is very essential to evaluate the part-worth value of each as to the product value of the option. Decisions must be carefully drawn to meet every possible “what ifs” of the business to ensure the marketability of the option.

 

Reshaping Sheikh Zayed Mosque Library Into a Tourism Asset

 

The depository of learning and knowledge are libraries for they contained volumes of texts, books, and resources that span hundred of years. There are fine libraries around the world that boost both architectural impression and large collections – one of these famous libraries is the Library of Sheikh Zayed Mosque Center. This state-of-the-art modern library sits at the largest mosque of the United Arab Emirates, and aims to preserve Islamic and Arabic art, architecture, science, and other areas of knowledge to engage with international and intercultural knowledge for global competitiveness of the Abu Dhabi region.

            According to Veal (2002), “libraries are often neglected in discussion of the arts,” which reduced their tourism significance. Yet, libraries received sizable funds from government for the improvement of arts and culture. The problem is the exclusion of libraries from tourist attractions that will reap their cultural significance. For the reversal of this effect, libraries should be considered as significant elements of tourism of a region or country. It must be noted that with the inclusion of libraries to the tourism industry, the primary goal of education and learning is not eclipsed or eroded, rather enhanced and developed to become the composite core of culture and arts, learning and education, and international interaction.

            The intellectual role of libraries became the prime mover of shaping libraries into tourist attractions. Famous libraries include: American Library of Congress (Washington, USA), Sonsovino Library (Venice, Italy), George Peabody Library (Maryland, USA), Library of Benedictine Monastery (Admont, Austria), Library of Parliament (Ottawa, Canada), and Trinity College Library (Dublin, Ireland).  These libraries have direct roles in cementing the tourism industry of their respective region.

 

            The purpose of this research is to understand how the Library of Shiekh Zayed Mosque Center can be reshaped into a tourist attraction, both domestic and international tourism markets. With the precedents of other libraries around the world that have been promoted as tourist attractions, the possibility of making the Mosque library into a tourism asset is possibly achievable. As much as the study evaluates the tourism potential of the library, it is also essential to know how the Grand Mosque can attract tourists, together with the library, to add strength to Abu Dhabi's tourism industry.

            For the exposition of the Grand Mosque's and the Library's tourism potential, this research reviews the historical importance of mosques, the Islamic cultural attachment directed toward mosques, and the intellectual role of mosques. Using this rationale, the research will draw the elements that influence the vitality of making the Library of Sheikh Zayed Mosque Center as a tourist attraction.

            In this study, the researchers will be able to justify their desire to make the Library a tourist attraction, which, personally, also attracted their attentions every time they pass by it. As much as the study is personal to the researchers, it will also be useful to members of the academe who are looking for resources about the Library of Sheikh Zayed Mosque Center; for members of the tourism department who can use the research to improve their regard to the Library; and for tourists who haven't yet understood the historical, cultural, and social importance of the Library.

 

 

II. Literature Review

            With the construction of several tourism projects across the United Arab Emirates, the region has quickly become the leading tourism hub of the world (Graham, et.al., 2010, p. 300). The intensification and strengthening of the UAE's tourism industry is in consonance to the region's aim of economic diversification. In fact, being dubbed as the Manhattan of the East, Abu Dhabi is expected to add 20, 000 hotel rooms to cater 240, 000 business tourists and another three million leisure tourists by 2015 (Abed, et.al, 2006). With these figures of Abu Dhabi's tourism industry, the region can be considered a top tourism destination with its rich cultural and historical, business and education attractions.

            At the top of Abu Dhabi's attractions is the Sheikh Zayed Grand Mosque, which has its own modern and advanced library. The Library in itself is an addition to the education and learning attractions that can be found in Abu Dhabi, these include: the Arabian Wildlife Park, the Al Ain Zoo, the Abu Dhabi Falcon Hospital, the Al Ain Oasis, and the Emirates National Auto Museum. As a historical landmark of the city, the Library at the Mosque is also an addition to the historical attractions of the region,  including the Heritage Village, Al  Maqtaa Fort, the Hili Archaeological Garden, the Al Qattara Arts Center, and the Al Ain National Museum.

            In essence, the Library of Sheikh Zayed Grand Mosque Center is not just the expression of education and learning of the region, but it also speaks volume of the historical and cultural aspects of the region resounded by the aim of the the library which is the preservation of resources and materials that have links to the rich Islamic culture of the region. With this environment, the Library can be an additional asset both to the educational and learning attractions of the region, and to the cultural and historical landmarks the Abu Dhabi.

            The advantage of promoting the Library as a tourist destination is its place. By itself, the Grand Mosque is a towering landmark and tourist attraction. That alone is a denominator that can easily promote the Library.  The Mosque is the representation of the Islamic civilization and culture – and the Library is the curator of this culture and civilization.

            Mosques have a significant place to the lives of Muslims. For Muslim countries, every neighborhood has its own mosques; while for other regions, a single mosque served a considerable community of Muslims. In essence, mosques do not just served as a place of worship, but it is also an avenue of learning and education, social celebration, and community interaction.

            Religiously, mosques or “masjid” are places of worship, which can be traced to the word “sajada” which means to prostrate (Gilliat-Ray, 2010). These places are wholly dedicated to prayer and worship, as described by the demands of Qur'an.  Coming to mosques means total surrender and submission of the human being to God. In this standpoint, mosques become the apex of worship to Allah with the completeness of prostration. In the history of Islam, mosques exist at the heart of Islam communities and neighborhoods for the performance of prayers and to perform rites for the worshiping community.

            However, with the turn of civilization, mosques served more than just a place of worship, but as the main arena of learning and education. Mainly, the goal of mosques is to promote reading among members of the Islamic community, which can be traced to the encouragement of the Qur'an to read as part of teaching man what he does not know. From this standpoint, the transition of mosques into arena of learning and education is deeply rooted on the act of worship as commanded by Qur'an. As a result, mosques became centers of learning as Islam leaders become also educators and teachers.

            As more and more young people go to mosques to learn, the place becomes the center of interaction of among people. In here they start to exchange thoughts and behaviors. Finding communion of learning inside the mosque, people began to interact inside the building and engage into social activities. It helps   Muslim communities to keep in touch with each other and build a close-knit relationship with one another. As celebration are being done inside mosques, people also engage in exchange of ideas and thoughts that are essential to learning. The idea of making mosques as social arenas build the learning interaction among members of communities which resulted to increased of educational and learning potentials of mosques more than just a mere center for reading of Qur'an.

            With these exchanges of ideas and knowledge, mosques became depository of learning and education. From this structure of learning interaction, the creation of mosques into libraries came into view. From the very start, there was only one book found in these libraries: the Qur'an, which will be the main book for the promotion of reading in the Muslim community. With the advancement of civilization, the need of putting accounts of Prophet Muhammad into paper than just memorization defined writing them done into records. From this start, libraries grew in collection as more books were published and more historical accounts must be preserved. With this rise, the mosques have become libraries and centers of learning where people go to for their education than just for the act of worship.

            If one visits Muslim cities or nations, it would be impossible to miss visiting mosques. Both international and local tourists would go to mosques to take pictures of the stunning architecture and archaeological potential of mosques. International tourists, on the other hand, are always attracted to wearing Abaya that when they wear it they would start taking pictures and posing as Muslims inside mosques. These experiences are great to international tourists who are strangers to these customs. Aside from these experiences, mosques are considered tourism assets because of their historical importance, which transcends cultural knowledge. And the aspect of Library within the mosque adds education on the rich history of mosques and the culture that surround them.

            The visual appearance of mosques is the first element that attracts tourists to visit them. In this scale, mosques can be compared to other global tourist destinations such as the Taj Mahal or the rich religious architectures of Western Europe. The architectural element of mosques that fits with the religious language of the region is a visual representation of the religious language of these structures. Second to the mosques aspect of tourism importance is the history associated with the structure. For instance, the Great Mosque remains a visited place not just because of its architecture, but also to its rich history which can be seen on its walls and elaborate arts (Rasdi, 1998).

            The cultural importance of mosques is directly linked to its religious importance. The primacy of worship in these mosques add color to the reason why people visit these structures. Within the Arab region, mosques are everywhere as the expression of reverence and worship of the Muslim people. Throughout the region alone, there are famous mosques that attract thousands of tourists every year, these include: Imam Mosque, Isfahan; Faisal Mosque, Islamabad; Al Fateh Grand Mosque, Doha. People flock to these mosques for the reason of worship. In the same manner, Western tourists visit these mosques to get in touch with the Islamic culture that is as rich as the Western culture. These engagements provided Western tourists a deep knowledge of the culture of Muslims from the viewpoint of its own land.

            With the introduction of mosques into the tourism assets of the region, tourism industry flourished which also provided the necessary foreign currency for international trade. On the aspect of Western tourists, they would go to mosques for reason of learning and education, not for worship. To this context, libraries inside the mosques come into perfect potential. Of course, there are local tourist guides that can educate tourists about the culture of the region, but libraries serve as the complete expression and preservation of history and culture, which can add learning and knowledge to Western tourists.

            At the top of this understanding is through intensive library collection. The collection of the library attracts tourists who are not just their for leisure, but for learning. Instead of just attracting leisure tourists, mosques with libraries attract foreign students who want to study the region's culture and history. Only through libraries can mosques serve the needs of tourists to learn more. In essence, libraries make mosques more than just a religious and leisure tourists destination, but also as an educational tourism asset.

            Sheik Zayed Grand Mosque was built as the final resting place and as a token of honor to the former UAE President Sheikh Zayed bin Sultan Al Nahyan for this domestic achievements and international recognition. According to the Oxford Business Group (2009), “Sheikh Zayed bin Sultan Al Nahyan  Mosque is a reminder of the importance of culture, values, and learning.” It expresses the very person of its benefactor; and the center opens its doors to people of different culture and background the way Sheikh Zayed opened his understanding of the global world.

            In itself, the architecture of the mosque is the “fusion of architectural styles and exhibits a cosmopolitan confluence of designs, suppliers and materials (ibid)” making it an exciting place of worship, education, international culture exchange and interaction. Right now, this mosque is considered the top tourist destination of Abu Dhabi region.

            Upon visiting the mosque, visitors get in touch with the culture of the region. They need to wear traditional dresses that are worn by the Emirati. These include the kandoora for men and the abaya for women who prefer to wear the national dress in public. The peculiar etiquette being followed within the Emirate attracts tourists who want to experience how to become an Emirati.

            In addition to the mosque, tourists can also get a glimpse of the rich Abu Dhabi culture with the Library. The exclusivity of the culture of the Islamic community within the region is different in the Library. Intercultural dialogue and interaction, cooperation, and international interconnections are values encouraged in the Library. As a result, more and more educational international tourists visit the Library and the mosque.

            As the center depository of knowledge in Abu Dhabi, the Library's collections have been strengthened and supported by the government to acquire thousands of resources focused on the history of the region, Islamic arts ,and architecture, as well as languages. These collections of history and art resources attract students from abroad who are doing researches on the Muslim and Islamic culture – and this is a great advantage to the tourism industry. As much as history and culture resources can be found in the Library, there are also collections of diverse knowledge and topics of arts and sciences, which is greatly important to make the Library a comprehensive avenue of learning for the domestic and international audience.

            Being prepared for its tourism potential, the Library has  a valuable start-of-the-art resources and communications to answer queries of visitors. As a result, the Library is an optimal environment for someone conducting research on topics involving culture, history and arts.

            The Library's importance to tourism can be deeply attributed to its educational impact. Right now, educational tourism gains tremendous appreciation in economic scale as more people travel to different places to get in touch with culture and history rather than just reading them and getting in touch with them through books and other resources (Ritchie, et.al., 2003).  And from this perspective, the Library of Sheikh Zayed Grand Mosque Center finds its place as a tourism asset for Abu Dhabi.

            The recent development of Abu Dhabi's tourism industry has catapulted several of its historical landmarks and cultural pride to the international scene. Currently, the emirate is pursuing improvements on the tourism industry by developing key vertical markets such as transportation, hotel and accommodation, and especially its tourist attractions. The promising pasture of tourism will be the emirate's road to diversifying its economy and strengthen its global reputation as the Manhattan of the East.

            With this development, Sheikh Zayed Mosque Center received tremendous support. With the funding from the emirate's government, it is impossible for the Center, together with its library, to advance in terms of tourism potential. The Library continually improves itself both in collection size and usefulness. The primary target of the Library is to increase engagement with local tourists through massive education and learning collection. It aims to become the leading knowledge depository in the Arab region to capture the cast educational tourism of other Arab nations. Of course, the Library also aims to become a global player at par with the American Library of Congress. With its exclusive collections of Islamic and Muslim cultural heritage, the Library aims to become the premier resource within the subject.

            Yet, with the competition of the global tourism industry, Abu Dhabi must maintain a unique point that will make it standout among other tourist destinations. And the Library of Sheikh Zayed Mosque Center is a great opportunity to explore the education tourism industry to compliment the business and leisure tourism sectors.

Employment Selection Process in Hospitality Organizations

 

Technological advancements and innovations change the value of the hospitality industry. The appreciation of global tourism stimulates growth in vertical markets such as transportation, restaurants, lodging and accommodation, theme parks, cruise lines, cultural tours, and event planning. Recent changes change the entire industry demanding hospitality organizations to understand the needs and wants of customers to ensure delivery of services, products and offerings.

 

The survival of the hospitality industry relies heavily on “customer satisfaction which has a close relationship to service quality in a service environment where interpersonal relationship dominate many  customer-oriented processes (Lockyer, 2007).” The interpersonal relationship of employees is an essential in the delivery of services and products within the industry. Thus, employment selection process commands the greatest part on the success and performance of hospitality organizations.

Pre-Employment Screening

 

At the top of the employment selection process is pre-employment screening. Although hospitality organizations have varied opinions and regard to this pre-screening stage, most agree that employees must be tested properly with the aid of available standardized screening tools. The main purpose of this stage is to ensure that applicants meet the minimum requirements and specifications of the employment. Being the first step evaluating applicants, pre-employment screening is simple compared to the next steps or processes. Commonly-used tests cover skills, intelligence, personality and integrity (Tanke, 2001).

 

Most managers use skills tests to screen applicants of a vacant position. Skills tests, according to Barth (2008), “can include activities such as typing test for office workers, computer application tests, for those who use word processing or spreadsheet tools, or food production tasks to test culinary artists.” In the hospitality industry, skills are very important in the delivery of optimal services to customers. For instance, if the organization needs someone who can be placed behind the bar, a test on mixing drinks is a skill test that suits best (Tanke, 2001). The manager can easily reject applicants who cannot mix drinks with a certain speed and taste perfection.

 

There are several methods to test the skills of a person. It could be that the person be tested according to the demand or the need of the organization, as mentioned above. This scenario, however, may placed the employment in isolation on that certain skill. To test other capabilities of the applicant, the organization can ask for other possible capabilities that can be showcased by the applicant. With this approach, the manager can easily see the strength of the applicant and the possible “usefulness” of the employee in the future, especially of the organization needs reassignment of human resources.

 

Aside skills tests, another important employment pre-screening test that should be considered is the aptitude or intelligence evaluation. It measures “intelligence, reasoning, written and oral comprehension” to ensure that employees know how to react properly when situations arise in the service-oriented environment. There are standard mental tests that are employed by most hospitality organizations, which include: Otis-Lennon Mental Ability Test, Differential Aptitude Test, Watson-Glaser Critical Thinking Appraisal, Purdue Pegboard Test, and Wonderlic Personnel Test (Second, 2003; Tanke, 2001).

 

Job mismatch is a common problem faced by organizations. Personality tests help to determine the characteristics of a person and the match it with a task that will appreciate or enhance the person's characteristics. These tests are aimed to understand the person's behavior with regards to his or her work, to other members of the organization, the way the person reacts to stress, and even how the person relates with customers. Hospitality organizations need employee who don't lose their patience and composure when dealt with stress. Otherwise, it would ruin the image of the organization.

 

Personality and integrity tests may have some similarities but they are distinct from each other. While personality test checks the person's characteristics, integrity test evaluates the person's level of honesty.  Most of the thefts, robberies, and other crimes within hospitality organizations can be traced to the honesty of its employees. By hiring better people, these incidents can be reduced, if not eliminated. Hospitality organizations, however, rely on written integrity tests to determine the person's honesty.

 

According to Jones, et.al. (1991), “the integrity test selected should meet all professional and legal standards for test development, implementation, and general use.” The test, though it checks the honesty of the person, must not evade the privacy of the person to avoid prejudice and discrimination. Nonetheless, these tests should have a level of Distortion Scale to evaluate if the person is being truthful or candid on all answers provided in the written integrity test. 

 

There are other pre-employment screening tools or tests that are employed by hospitality organizations depending on their need. It could be that the job position requires only the skills test and not the intelligence test. Any combination of these tests, or any other tests not mentioned, as long as it will yield the right evaluation for applicants, can be utilized by hospitality organizations.

 

Application Form and Resume Analysis

 

With few job openings and more people looking for one, the human resources department of a hospitality organization is usually bombarded with tremendous number of applicants hoping to fill the vacancy. Resumes and application forms are valid sources of information for the manager to get a picture of the person's skills, intelligence, personality or integrity. It does not mean that a person does not need to take other tests, but by merely looking at the resumes and application forms, the manager knows who have the edge for the job (Bohlander & Snell, 2007).

 

Resumes are submitted by the applicant early in the process. However, the hospitality organization should not be satisfied with the resume alone. Even if the resume is impressive and just in every inch the best, it is essential for the organization to have a uniform application form for everyone. Resumes may exaggerate the contents of the resume to fit the qualifications set by the organization. Due to this fact, the application form is used to evaluate what's in the resume or the other way around.

 

Most hospitality organizations favor application forms over resumes. Resumes are individualized and the information written are only those the applicant wants the manager to know. Application forms are uniform and give a quick overview on what managers really need to know about the applicant. First, the application form evaluates the applicant if he or she meets the minimum qualifications for the job. Second, it serves as a written interview on the background and other basic information about the applicant. Third, the application form provides the manager the necessary references to know more about the applicant's work performance, education, and personality.

 

Now how can these application forms be analyzed? Basically, it is necessary for the manager to check relevant information. The educational background of the person stands first among the things that should be considered in an application form. Hospitality organizations set a minimum limit of an employee's educational attainment. For instance, the applicant must have at least a degree in hotel and restaurant management, or any equivalent educational background. The manager looks at the educational background written in the application form to understand the limits of the person's knowledge on the job.

 

A minimum requirement on experience can also be set by the hospitality organization to ensure that the  employee already knows about the job and does not need weeks of training. Managers of the hospitality organizations favors those who have experience over those who don't have yet. Why? If employees don't have the necessary experience for the job, the organization will be spending for the training of the employee. Experienced employees know what to and how to do things already which would reduce the number of hours in orientation. Experience plays a big role especially when organizations need to hire employees in a short notice to meet seasonal or occasional boom of the hospitality industry in the region.

 

In consonant with hospitality organization's aim to have the right person for the job who can be trusted and who can promote integrity, it is necessary to analyze the person's arrest and criminal convictions. Applicants will not disclose this kind of information in the resume, and it is essential for the hospitality organizations' HR department to draft this section of the application form carefully. A miscalculated and wrong approach may have discrimination issues. In the same manner, most organizations want to have an employee without a felony record, but there are organizations that provide a leeway for those who have been arrested for minor crimes, even major crimes, as a provision of opportunity for convicted felons. It is the judgment of the HR manager on how to reconcile the desire of the organization to have an honest employee and the intent of not discriminating applicants.

 

An important part of the application form or the resume that should be evaluated by the HR manager subjectively is the reference section. Commonly, applicants need to list at least three references. References are only useful if the applicant meets the requirement for educational attainment, experience, or criminal history. Recommendations from the references can be elicited by the HR manager to vouch the applicant.

 

In essence, the evaluation and analysis of resumes and applications can be objective and subjective in nature. The HR manager looks at what its written by the application for an objective judgment on the person's fitness for the job. From the evaluation of the resume and application, and the pre-employment screening, if the person passes, he or she will proceed with the employment testing process.

 

Employment Testing

 

In the hospitality industry, employment selection process is essential to avoid high employee turnover. Poor employment testing methods result to turnover which hurt the service-oriented industry. As much as hospitality organizations need the best person for the job to meet demands and needs of customers at any given time, turnover creates vacancies on some positions and additional burden of performance.

 

Some of the employment testing methods that can be employed by the organization to further test the applicant include: sample job tasks to test the person's capability to handle day to day activity related to the job description, medical and mental health tests to ensure the person's optimal capability to deliver high-level performance, or evaluative week or the orientation week. These methods are usually used by hospitality organizations to avoid high cost of hiring new employees and hurting the capability of the organization to answer the demand of the industry.

 

Commonly, for hospitality organizations simulations or sample job tasks play major role in determining the person's fitness for the job position. A supervisor works closely with the person and tests the person's knowledge on the job as to how he or she works within the real workplace. In some instances, the organization may also do a series of simulations based on the specific requirement of the job.

 

The ultimate aim of employment testing methods is to hire the best person and avoid low-performing employees (Arthur, 2006). These methods determine the person's strength and weaknesses, potentials and abilities and match these traits with the requirements of the job. HR managers use employment testing methods to evaluate the desirable traits of a person which are useful to the job; it also looks at the undesirable traits of the person which may hamper the delivery of the job description. The job of the HR manager is to ensure that only those who can deliver the best service will be hired; the principle of the HR department of hospitality organizations is: the best person equals the best service.

 

Negligent hiring results to ripple effects within the hospitality organization. When a hotel hires the wrong people for their housekeeping, they cannot provide the best service to their customers. It hurts the performance of the hotel and its reputation or business image. To remedy the problem, the HR fires these individuals to hire new employees. However, as the hotel waits for the new employees to be pooled, it suffers from lack of employees to serve the guest. From a single problem of negligent hiring, the hotel faces problems upon problems which can hurt its own business operation and marketability.

 

However, it must also be noted that employment testing in most hospitality organizations may stand supreme that employment interviewing (which will be discussed in the latter part). Instead of testing the person's character based on how he or she answers interviews, the employment tests become the core of the selection process. The attempt of the HR manager to predict who will do well in the job is clouded by the impact of the employment testing. The intricate web of the tests covers the subjective judgment of the HR manager.

 

At some respect, employment testing is discriminatory. Instead of giving opportunity to qualified applicants who don't fair well in employment tests, the HR department is locked up with the results. It must be noted that in some instances the validity of the test can be subject to questions due to factors such as the stability of the person's mindset in taking the test. A graduate with a stellar record may not pass the employment test because he or she is suffering from gastric problems. Yet, due to the lock-up of the employment tests, the HR manager dismisses the applicant even if the qualification records are impressive.

 

In the same manner, employment tests lock the person on a certain job description only. Instead of testing the suitability of the person on other task descriptions in the future, the HR manager focuses only on the result of the test. With the aim of reducing the training period, a person is placed in a pressurized environment which results to lack of knowledge acquisition on the nature of the job itself. The person is left to figure out what to do for the simple reason that he or she did well in the test.

 

Employment Interview

 

As much as employment testing has its own advantages, it also has disadvantages, and one of which is the disregard for  subjective selection through interviews. By combining both employment testing and interviewing, the problem can be fixed. The two can fused to eliminate the gap and to resolve issues on judgment of the employment selection process.

 

Primarily, employment interviewing should be given importance than just relying on employment tests in hiring employees for hospitality organizations. The logic behind this priority is simple. The hospitality industry engages with people, real people, who react and respond to stimuli of the environment (Miller, 2006, p. 126). As such because of this nature, it is necessary for employees of hospitality organization to have the right interpersonal skills that can relate properly and effectively with customers. Even if the person has a stellar employment tests results, his or her interpersonal skills and capabilities still hold the most credit for the employment selection – and this can only be determined through employment interviewing.

 

According to Hellriegel & Slocum (2009, p. 79), “misjudging the characteristics, abilities, or behaviors of an employee during a performance appraisal review could result in an inaccurate assessment of the employee's current and future value to the firm.” What holds true to the appraisal review holds true to employment testing. It creates an impression that lasts.

 

What employment interview aims is to erase all other pictures of the person and to re-draw an impression of the applicant based on the actual answers to the interview. Due to the fact that employment tests are created prior to the interview, the manager or the interview already has his or her view on the applicant and the interview process just serves as a confirmation on those impressions (ibid.). With this problem, the interview result of applicants within the hospitality organization may not have a strong impact on the selection process.

 

Within the hospitality organization, an employment interview works in three-fold: as a recruiting and screening tool, as an information-gathering tool, and as a tool for socialization. Should the hospitality organization HR department start with the interview process prior to any tests or background check, the interview serves as a recruiting and screening tool. In a short period of time, the manager must have an assessment on the applicant's or  “interviewee's background, knowledge, motivation, communication skills, and personality (Miller, 2009).” The interview process becomes the pre-screening tool used by the organization to evaluate if the applicant meets the minimum requirements for the job description.

 

The employment interview serves two-way, both for the interviewer and the interviewee. For the interviewer or the HR manager, it deepens the knowledge on the person. Usually this is the case with hospitality organizations that utilize employment tests prior to interviews. It works to cement the knowledge of the organization about the applicant. On the other hand, it provides the applicant the opportunity to know more about the organization or the job. At this stage (after the pre-screening and employment tests), the applicant is already at 75% of hiring consideration. The interview provides the applicant a good overview on what he or she will be doing and how can that task be accomplished.

 

After simulations and sample task jobs are accomplished and passed by the applicant, employment hiring is high. A final interview is done to serve as a socialization tool for most hospitality organizations. At this point, the HR department does not serve as a selection committee, but as a welcome committee for the applicant or new employee. The final interview fosters the idea on how well the communication network works within the organization. It is at this stage that the interviewer makes an impact by painting how the organization does the work to provide the best customer-oriented service.

 

There are several ways on how an HR department handles an interview – as much as it has the vantage point of using it as a tool for the employment selection. The effectiveness of the interview relies on how the interviewer asks questions to elicit answers from the applicant. With respect to the job, the interview is the final acid test to evaluate the interpersonal skills of the person.

 

Background Investigations or References

 

Hiring a person without consulting the background and references would yield to hire employee turnover. It is beyond doubt that there are applicants who would plainly lie on their resumes or their application forms. To resolve this issue, hospitality organizations, or any other business organization, conduct a background check of the applicants (Arthur, 2006). It is necessary to know what others can say about the applicant. In fact, reference individuals can vouch or make recommendations for the applicant.

 

Although references filled in most application forms are useful, most organizations hire an outside agent to do a thorough check on applicants, especially for high-level job positions (Mathis & Jackson, 2010, p. 236). For the case of the hospitality industry, most HR managers would call the references listed to have an external or third-party evaluation of the applicant. With the aid of the evaluation or report from these references, HR managers can make decisions on hiring a person or not.

 

With the acknowledgment of the importance of background investigations and references check, there are still issues that must be sorted out. Of course, the manager should be both subjective and objective in creating judgment on hiring the applicant, but the reference check or background investigation plays a major role. If the HR manager sees the person fit for the housekeeping job, but a former employer provides a bad report or feedback, the HR manager must be willing to explore each sides. Otherwise, the hospitality organization may suffer from high employee turnover or may face discrimination and legal issues.

 

Background investigation and reference check have two distinct roles only. First, it seeks to verify the accuracy and truthfulness of the information provided by the applicant (Caruth, et.al., 2008). This way the HR manager will be sure that what he or she is reading is right and correct without perjured data. Second, these checks and investigations are used to uncover any criminal record or such. In hospitality organization that provides transportation services, background investigation uncovers any driving history of the person. Simply, the background check seeks to protect the hospitality organization from any harm on its performance and customer service brought about by hiring the wrong person.

 

According to Arthur (2006), there should be guidelines to be followed by any organization to ensure legal and moral ascendancy of the background investigations and reference check. Former employers may not provide a succinct and detailed report on the former employee (the applicant in this case) to avoid legal issues such as invasion of privacy and defamation of character. As much as the HR department wants to get information on the applicant, it must be understood that reports may not be played by the books.

 

 

In this stage of employment selection process, exchange of information is protected by the qualified privilege premise. For instance, a former employer can provide information on the punctuality of the former employee. However, it cannot provide or offer any explanation on this behavior of the former employee; the personal life of the person should not be covered in any report to avoid putting a cap on this premise of qualified privilege.

 

Hospitality organizations should be careful in following good faith references doctrine, the relationship between negligent hiring and references, and other reports. These premises and doctrines must be given proper consideration to ensure that the background investigation and reference check are conducted in good faith.

 

Drug & Generic Testing

 

The final stage of the employment selection process covers drug and generic testing. As emphasized in this paper, hospitality organizations focus on services and customer satisfaction which is directly related and dependent on the optimal capability of the employee. Every year, hospitality organizations lose millions of investments due to the failure of the employee to attend work, the number of times they should take leave or be absent from work. The sudden inability of the employee to attend to work results to a series of effects which are not beneficial to the business operation.

 

With the aid of the complete medical and health tests on employees, illnesses and diseases can be determined and a proper prognosis can be made even before they occur (Jackson, et.al., 2011). The test can help HR managers  get an overview on the number of days the employee will be out of work due to health leave. For instance, employees with communicable diseases are likely to be rejected or dismissed by the HR manager. The principle of the hospitality industry is to provide the best care and attention to customers without causing any indirect or direct harms.

 

Drug testing can be done before or after the employment process. Pre-employment drug testing is allowed to check the person's potential liability in the future (Hayes & Ninemeier, 2008). However, this process can be discriminatory; most organizations do ask for drug testing only at the end of the employment selection process. After the employment process, the HR manager may ask applicants to undergo a drug test. This process is commonly-used by hospitality organizations to avoid any legal and ethical implication.

 

With the aid of the drug test, hospitality organizations can screen potential employees to avoid hiring a anybody who is dependent or addicted on a certain illegal drug. This is a form of protection against workplace crimes and harms. Externally, it ensures that all members of the hospitality organization can provide optimal service and avoid harassment or such incidents toward customers which can be damaging to the credibility and reputation of the organization. Although, drug addiction may not be harmful in its shape, its effects, which most of the times hidden and done in secret, may blow the organization's future.

 

A hospitality organization depends on its employees in building its brand image, reputation, and credibility. A single mistake may ruin what has been built for years and a scandal may ruin the organization's history. Hiring the best person for the job is essential in ensuring the organization's performance. The human resources department of an organization plays a tremendous role in keeping the organization's health in check. Proper employment selection process focuses on getting the best person for the job without crossing ethical, legal and moral norms.

 

 

References:

 

 

Arthur, D. (2006).Recruiting, Interviewing, Selecting & Orienting New Employees. AMACOM Div American Mgmt Assn.

 

Barth, S. (2008). Hospitality Law: Managing Legal Issues in the Hospitality Industry.  John Wiley & Sons.

 

Bohlander, G & Snell, S. (2007). Managing Human Resources. Cengage Learning.

 

Caruth, D., et.al. (2008). Staffing the Contemporary Organization: A Guide to Planning, Recruiting, and Selecting for Human Resource. ABC-CLIO.

 

Hayes, D. & Ninemeier, J. (2008). Human Resources Management in the Hospitality Industry. John Wiley & Sons.

 

Hellriegel, D. & Slocum, J. (2009). Organizational Behavior. Cengage Learning.

 

Jackson, S., et.al. (2011). Managing Human Resources. Cengage Learning.

 

Jones, W., et.al. (1991). Applying Psychology in Business: The Handbook for Managers and Human Resource Professionals. Lexington Books.

 

Lockyer, T. (2007). The International Hotel Industry: Sustainable Management. Routledge.

 

Mathis, R. & Jackson, J. (2010). Human Resource Management. Cengage Learning.

 

Miller, K. (2009). Organizational Communication: Approaches and Processes. Cengage Learning.

 

Secord, H. (2005). Implementing Best Practices in Human Resources Management. CCH Canadian Limited.

 

Tanke, M. (2001). Human Resources Management for Hospitality. Cengage Learning.