Who Should I Register My Domain Name With?


Internet Assigned Numbers Authority (IANA) manages the domain name registration with delegation to national registries such as DENIC of Germany and AFNIC for France. In the United States, the National Science Foundation granted the Network Solutions, Incorporated sole responsibility to manage domain registration. But after NSI lost the domain name registration monopoly, numerous registrars and resellers joined the industry.

So from who should you register the domain name?

Across the bar, no two domain name registrars are alike. These registrars differ in interface, management and control system, additional services offered, price, etc. You may have registered on a domain on a registrar for an overprice or the services lack the preference and features you need. If you are not happy with the registrar, you can either drop the domain name or shell out some amount to transfer the domain to another registrar when the registration expires.

Factors in Selecting Domain Registrar

There are several factors to consider when selecting the domain name registrar. Whether you want to register a new domain or transfer the registration of an existing domain, take a look at these factors, but don't forget to consider particular issues you have.

  • Management. How efficient and simple do you manage the information associated with the domain? Control panel interface allows you to change nameservers and contact information by simply logging in and manipulating the dashboard.

  • Services. What are the additional services offered by the registrar? Popular services offered are domain redirection capabilities, site building tools, and email services.

  • Price. How much you must pay for .com, .net, .org or .me domain registration? Price per registrar varies greatly ranging between $10 to $15. Aside from the price factor, other services, testimonials, and customer support must be taken into account when comparing prices.

  • Support. Can you reach customer support easily when things go wrong? Prior registering, check the help or FAQ section of the registrar to know how easy it is to make a ticket or send an email for technical help.

  • Payment and Renewal. What are your payment options? How easy is it to renew domain registration? With most registrars offering credit-card and Paypal payments, it is easy to automatically renew domain ownership when registration expires.

  • Control of the Domain. How much control do you have on the domain? Most registrars and resellers allow full control of the domain name by listing administrative, technical, and billing contact on the contact information. Even with private registration, make sure you have full control of the domain, and not the registrar.

  • ICANN Accreditation/Reseller Licenses. Is the registrar or reseller licensed or accredited with Internet Corporation for Assigned Names and Numbers or ICANN? ICANN oversees Internet-related activities and tasks, including domain names registration, to ensure the operational stability of the online infrastructure.



Tips in Registering Domains

Everyone wants to make most of their domains. To do that, you have to keep things right when registering domain names on registrars or resellers. Is public registration better than private registration? Will I get more benefits when I register domain outside of my web host?

Public or Private Registration

ICANN requires registrars to disclose the contact information of the registrant through the Whois Database. When the registrant uses false information, a violation is made and termination of registration is expected. But most registrants don't want their names, addresses, and contact information made public. This is why most registrars offer Private Registration service. Instead of disclosing registrant's information publicly and be a subject of spamming, the Whois Database lists the proxy's information.

What are the drawbacks of private registration?

Privately registering your domain triggers search engines that you may practice black-hat SEO or a spammer. It may even get your site blacklisted if other red flags are met. Also, it will be hard to be added to human-reviewed web directories. On the other hand, if ever there are interested parties or companies to buy your domain, or you want to sell the domain, contacting you is difficult. As a result, you rely on resellers or the registrar to meddle with the sales.

Register with Your Web Host or on Separate Registrar

Unknowingly, most would register their domains on their web host because it is cheaper, more convenient, and perhaps, easier. Let's get back to the basic. Your domain name is your virtual and online identity. Without the domain name, you are completely alienated from online presence. This is why you should avoid registering your domain name on your web host.

Bad things happen, sometimes. Your web host servers may be too slow or have some serious problems that can't be addressed in short time. And it prompts you to change the web servers. If you registered the domain name on your web host, you have to transfer to another registrar to eliminate the problem. But the old registrar, which is your web host, must approve the transfer and that may take days or weeks. Such a bother – and loss to your website's credibility.

Look at this another possible situation. You ask the web host-registrar for approval of domain name transfer. However, the message you've got is worded like this: “Sorry, but the domain name is not registered in your name, but on our name.” You own the website, but only on face value. What you can do about it? Subscribe to their redirection service and still renew the domain registration.

When you register the domain name on registrar separate from your web host, it is easy to replace the web host and change your host servers. You don't have to ask for approval or wait for the web host's actions on your complaints. As long as you have a backup of your website, you can easily build one using another web host.

You see, the game of domain name registration can be tricky and nasty. If you don't open your eyes closely to these realities, you'll become a tree lost in the forest, or the other way around.


Recommended Domain Registrars

When it's time to register a domain, which domain registrar should you choose? Who has the best combination of management, service, features, control, customer support and pricing? Let's take a look at the top three recommended registrars.


Since its foundation last 2000, Namecheap is considered one of the biggest domain registrars. Accredited with ICANN, Namecheap is based in Los Angeles, USA. Namecheap offers easy buying and selling of domains, competitive pricing, and straightforward packages. There are no hidden charges and you will definitely own the domain with additional features such as Whois Privacy Guard, email forwarding, and management system. Compared to other domain registrars, Namecheap offers affordable prices varying from $3.99 to $11.98 per year. More than 20 top-level domains including popular ones and newer TLDs such as .me and .pe. Paypal payment is accepted, another plus for Namecheap. You may find other registrars offering lower fees, but they fail on service satisfaction.

Although, Namecheap does not provide phone support system, its email and live chat support system is reliable and real-time. Namecheap is tagged as having the best customer service leading the industry. Live chat offers a convenient way for clients to resolve issues fast and easy. Aside from the Whois Privacy Guard, other Namecheap security features are Grant Modification Rights, Registrar Lock, and Security Notifications.




Offering all major top-level domains (TLDs), along with more than 25 Country Code Top-Level Domains (ccTLDs), at competitive and affordable prices varying from $2.99 to $199 per year, Domain.com remains one of the biggest and most trusted domain registrars. There are several packages available at Domain.com such as Private Registration, Bulk Registration, Domain Renewals, Domain Transfer, Domain Services, and Premium Domains. Transferring a domain to another registrar takes only 5 to 7 days with fees as low as $8.29.

When you register a domain, you are eligible to enjoy extra free services and features. Transfer Lock secures the domain from unwarranted transfer without your knowledge. Adding security, NameSafe locks the domain from any edit of contact information, server updates, or transfers without authorization through e-mail. The URL Forwarding feature, using Masked or Unmasked URL Forwarding, allows redirection of the domain to another URL, while the Email Forwarding service allows creation of up to 250 email addresses for your domain and you can redirect messages to a valid email address. Another plus is the DNS management which allows you to use Domain.com's nameservers without maintaining a new DNS server.



Currently holding more than 3 million domains, Dotster, which is based in Vancouver, Washington, is one of the largest domain registrars in the world. Although, the price is higher compared to NameCheap.com, Dotster offers good free extras. Email Forwarding, URL Forwarding, DNS Management, and NameSafe are extra features you can get from Dotster. Dotster.com is the holder of Domain.com. This is why some of the features or services are the same.

Almost all major Top-Level Domains (TLDs) and Country Code Top-Level Domains (ccTLDs) are offered by Dotster. Private Registration is just for $8.99 per year, and domain name transfer is available for only $8.29. Dotster also offers premium domain registration if you want to get a better domain name.  

Why You Should Use WordPress to Build Your Website


Perhaps, one of the frustrations that small business owners have is updating their websites. Fresh contents are essential to get high search engine rankings. This is why updating the website is not just important, but vital to its success. But the overhaul requires a great amount of energy that business owners need to spend evenings and weekends before their computers. For those who don't have the technical knowledge and time, hiring a webmaster costs much.

Is there a tool that handles website updates automatically without going to the core of the programming language? What is the best possible way to update a website faster and easier?

WordPress comes for the rescue. WordPress is more than just the most popular blogging platform, it is also a Content Management System for building a website, a blog, or the combination of the two. This CMS is an optimized blogging platform for easy publishing and changing of website contents.

Top Reasons Why WordPress is Essential in Building a Website

Here's 7 reasons why you should use WordPress to build your business website:

  1. Design Flexibility
    WordPress runs on a structured database that allows quick changes and “Themes” for function and design. There are pre-built WordPress themes, both free and paid, that can be implemented and customized. A professional designer can build a WordPress theme for the design and function of the website. This allows limitless adjustments, customizations, and implementations.

    The popularity of WordPress is a great advantage in terms of available premium themes covering all niches. If you spend time for research, you can surely find themes that meet your needs.

  2. Functional Flexibility
    The innovative Plugin system allows users to download a “third-party” plug-in to give the website a contact form, a cleaner picture slider, advertisements, etc. Open-source WordPress plug-ins can help you in making the website look the way you want it. As the business grows, WordPress grows with you. You will never outgrow or outsize this platform. There is no end in making the website looks a sales page, an opt-in page, an e-commerce site, an affiliate program, or a membership site. Literally, there are thousands of free plug-ins for the WordPress site.

  3. Security

     According to a recent study of Symantic, church websites are more risky to visit than pornographic websites. Out-dated technology allows robots to insert viruses and malware into the php language line of most church websites. These attacks do not just damage the current architecture of the website, but it fosters customers' distrust which damage business branding. 

    WordPress is built on solid architecture eliminating security holes. This is why it can reduce risks of automated and systematic hacking compared to sitebuilders. Moreover, the active community of WordPress locates and fixes security holes faster after a version is released. This way, WordPress cements its programming architecture. 

  1. Search-Engine Friendly

    What website wizards, old website software, and sitebuilders lack, WordPress yields. An almost-perfect programming mark-up makes Google love WordPress websites. This eases Google in crawling on these websites. If search engines favor WordPress, so do customers. WordPress websites work perfectly with their browsers in cutting edge speed.

    Extended plug-ins are available to link into social media networks such as Facebook and Twitter. This way you can share contents with millions of people around the world. Mobile responsiveness and compatibility is another plus. Accessing the Internet through mobile devices have grown and the trend is having an upward climb, and you have to keep the website readable in this format.

  2. Level of Users Access

     WordPress software runs within the website's server. This way edits and changes can be made anywhere. And WordPress user system allows the administrator to define level of access and roles of employees. Instead of giving employees control over the website, business owners can create accounts for employees with their own passwords and usernames. 

  1. Simplicity & User-Friendly

    You don't need to be a web expert to use WordPress. WordPress is a dream come true for website builders to cut time and stress. It may sound overrated, but your dashboard itself offers assistance and tutorials on how to use it. The dashboard gives you an overview of your website's contents and activity.

  2. Resources & Community

    WordPress can be downloaded freely as it is not proprietary. The software is copyrighted under the GNU General Public License. This means anybody can look at the code, check its loopholes, and fix any vulnerabilities and weaknesses. As a result, the million-strong active members of the WordPress community can share regular upgrades and updates on the software.

    Not limited by a company's restriction, WordPress maintains cutting edge and unlimited resources. Documentations, knowledge-based articles, manuals, and tutorials abound. Wordpress itself has a plethora of “help” articles and several forums.

If you are looking for a superb blogging platform or a Content Management System, WordPress is impeccable. With capability to post contents and promote the business to million people with just a click, no doubt, WordPress is the right one to be used in building a website.

What are the 5 Best Web Hosts for WordPress?


Web hosting is an important, but usually overlooked, part of building and running a website. Your options on web host types can be overwhelming and a wrong decision can be disastrous to your goals in the future. In this guide we will discuss five web hosts that meet the specifications WordPress requires.

WordPress has changed the web development community with its powerful easy-to-use interface, one-click installation wizard, and SEO-friendly features. Finding a good WordPress hosting service is very essential because of the specifications to run WordPress content management system. When someone visits a page of your website, multiple database queries are made to generate that page. This means the website needs a reliable hosting service with a solid and loophole-free PHP/mySQL server and database setup to avoid slow page load times or server downtime.

Keep on reading to know five recommended WordPress hosting services for your personal or business blogs and websites.

DreamHost

  • Cost Effective – Good for Bloggers
  • User Friendly cPanel
  • One-Click WordPress Installation Wizard

DreamHost, being one of the most popular and oldest web hosting service companies, offers shared plans for as low as $8.95 per month, and decent pricing tiers for dedicated server plans of larger bandwidth. Take advantage of DreamHost's valuable features such as one-click installs, unlimited databases and bandwidth, Google apps support, and unlimited email accounts.

One-click installation feature automatically sets up WordPress on your website, and you can configure your blog or website in just few minutes. As you try to figure out the best way to run your website, DreamHost offers a 50GB free backup space. When bad things happen, you don't have to start things over again. Regular and periodic backup allows your site to the most recent setting that worked.

If you are not satisfied with the trusted uptime reputation of DreamHost, you can always ask for a refund within the 97-day money back guarantee deal.

HostGator

  • Consistent and Responsive
  • 99.99% Reliable Uptime
  • US-Based Technical Support

Widely-popular for its low shared hosting plans starting as low as $3.96 per month, HostGator keeps customers in perfect pace with unlimited diskspace and bandwidth, guaranteed uptime, and one-click install software and platforms. This web host is considered a leader in offering low-end plans, but with valuable extras like unlimited email, and Google AdWords credit.

As you website grows, HostGator handles your needs. You can always request for a change of package plan, and you can reserve memory and storage for your website needs. This way you can always start small, be flexible in changing your plans as your website grows, and make much of your money. Plus, get full access to HostGator's 24/7 customer support. Via toll-free phone, email, and live chat, you get 100% US-based technical support to resolve issues within 2 minutes.

Compared with other hosting services, HostGator WordPress loads faster than the average. Consistency and reliability in uptime offers your website efficiency and performance at best. HostGator's speed features include page rendering, database query, and page generation.

BlueHost

  • Increased WordPress Security
  • 1-Click WordPress Installation and Upgrade
  • Any Time Money Back Guarantee

For plans starting as low as $4.95 per month, you can get the best of your buck from BlueHost's features such as unlimited emails, unlimited bandwidth, unlimited FTP, unlimited disk space and free domain registration. You can host at least dozen of websites into a single BlueHost account without the downtime for any of these websites.

BlueHost's great features include the one-click installation of WordPress. Other web hosting companies installs an outdated WordPress version, and installation glitches may cause low performance of your website. , on the other hand, installs an updated WordPress through its easy-to-use interface in just few clicks. This way you can have a WordPress website that runs seamlessly, minus all glitches.

If you are looking for a web hosting service that desires to give you enough tutorials on whatever you want to do, BlueHost is the best. This hosting company has one of the best customer support. Youtube videos and online tutorial documents can help you to understand how to build, run and manage your WordPress site. BlueHost's engineers and customer support representatives are knowledgeable and adept on WordPress. This way you get real-time and reliable customer and technical support when issues arise.


Immotion Hosting
  • Best WordPress Hosting for Businesses
  • suPHP for Increased WordPress Security
  • 1-Click Easy Install & Easy Transfer

With shared plans starting at $5.56 per month, you can get your personal or business website done with its hosting packages, support options, and features. With Softaculous, you can easily and smoothly install WordPress in your website in just one-click. Plus, if you have a WordPress.com blog, you can transfer everything to your Immotion Hosting-hosted WordPress website.

Immotion Hosting has an installed mod_rewrite Apache module with url support customization for the WordPress SEO. While other hosting services set 16MB to 32MB memory limit, this hosting service offers convenient increase of memory when customers demand for such feature. This way large files like videos and downloadable products run properly on the website. It ensures a low downtime moment and keep the website running and working even when traffic is heavy.

For an increased WordPress security, PHP is run on suPHP. It reduces the security hole of the database to avoid unwarranted insertion of malware and viruses by auto-bots. If ever you are not satisfied with Immotion Hosting's features and services, you can get a refund within the 90-day money back guarantee deal.


GreenGeeks

  • 1-Click WordPress Install
  • Trusted and Reliable Customer Support with Site Migration
  • Unlimited Space and Bandwidth

GreenGeeks is awarded Best WordPress Web Host of 2012 for their incomparable and valuable WordPress support. Shared plans starting as low as $4.95, your money returns unlimited diskspace, unlimited bandwidth, unlimited emails, unlimited domains, unlimited databases, and free domain registration for a lifetime. With the promise of 30-day money back guarantee, you have a chance to utilize free marketing credits, free web builder, free site migration, and free templates.

GreenGeeks hosting includes cPanel which allows you control over the website. The cPanel is the pathway to install WordPress blogging platform and content management system in just one click. The installation or setup wizard provides you a step-by-step procedure to setup WordPress. This way you don't have to worry about downloading and uploading WordPress files, as well as modifying some PHP files.

A single GreenGeeks hosting account can house a number of WordPress websites. Your access to unlimited database, unlimited diskspace, and unlimited bandwidth offers an easy to build and run multiple WordPress websites seamlessly and easily. If you are looking for a web host that maintains guaranteed uptime, GreenGeeks is superior with its high-performance servers. A bad web host can cause WordPress websites to run slow and inefficiently due to large file transfers.

What's the Purpose of a Blog?


The definition and purpose of a blog has long boggled the minds of people on and off the Internet. There have been several attempts to define and understand explanations behind logic on the purpose of a blog, but there's never have been a perfectly cut definition of the matter. So, you are free to customize the definition of the purpose of your blog.

Why define the purpose of your blog? For simple reason: You don't want to get lost in the jungle and find yourself preyed on.

This way you have a definite guideline on what kind of contents you've got to published, the areas you need to maintain, and, generally, what kind of online blogger you ought to be. Figuring these things out streamlines all actions you've got to pushed to achieve specific goals of your blog. Otherwise, you will get caught in the following scenarios:

  • Killing the purpose of the blog with your motive. Let's say, your blog intends to provide knowledge-based articles on chain link fencing. Of course, you published several contents on this subject. But you end up stuffing keywords everywhere and just anywhere you blog. Worst, you also throw lots and lots of AdSense Ads on almost every page that these money-generating advertisements killed your contents. The motive of making money killed the purpose of the blog, whether intentionally or subconsciously.

  • Expanding the purpose of the blog for the sake of traffic. Starting a blog can be frustrating, mind you. If you have been publishing contents for almost a month and you still can't get good traffic and unique visitors, you may get tempted to add contents beyond your niche. You may start adding tech reviews on your religion-faith-based blog, or you may end up publishing online marketing tips for your health-based blog. The frustration of getting traffic for your website can kill the purpose of your blog, and you may not notice your sidetrack route.

  • Wrapping the blog off because it fails to give you much. Let's face this. You started a blog because you want to earn money, but after awhile returns are too slim. You are not happy about it. So, you stopped regularly publishing contents. And eventually, the domain registration and hosting account expired. End of the blog...

Chaos. Degeneration. Decline. Death. This is the complete life-path of a blog without a clear purpose. Defining the purpose of your blog is both easy and difficult. As you go deeper on the layers of the purpose of your blog, things can get complicated.


Blogging as a Hobby

Blogs are originally for personal purposes. It is used to share what you think, post your photos, and just what you'd like to do. This is the very nature of a blog. But this definition of blogging is more likely applied to blogging as a hobby than on blogging for business.

If you are blogging as a hobby, you don't have to deal with pressure. There is no goal of making money out of advertisements or products you've got to sell. There's nothing like that at all. You are not a hobby blogger if you are stressed on making money out of your blog. You can't mix up these two categories together.

Most bloggers, however, are more interested on making money out of their blog, even they insist they are just blogging for the sake of blogging. Just a happy, for that sake. Well, you need to pay for hosting accounts and there are several tools you've got to buy to improve your blog.

For a hobby blogger, a blog can be anything. If you want to stuff it with keywords, you can do so. If you want to add new niche to talk about, the door is always open. This is the good thing about hobby blogging. Freedom.

But if you want to earn something out of your blog, you have become a business blogger. Keep on reading to learn about that.

Blogging for Business

Money plays a big role in business blogging. It is not just looking at the stats of the blog, but you are more interested on making money as visitors walk through the door. It is translating the attention or traffic into measurable financial results. To speak, your blog is more than just a blog. It is a business itself.

You are not just blogging because you want to impress visitors with highfaluting words. It is pointless and useless to work on contents without promoting a service or a product. You've got to offer something to your customers. This is the sole and main purpose of the business blog. Get out of this purpose and you are hitting deadlock.

Here are some of the areas of the purpose of your business blog:

  1. Your blog is your bait. Like when you're fishing, you also need a bait in online business. Because search engines don't have much respect on simple marketing pitch pages, you have to write relevant posts focusing on the industry that concerns your business. These contents have higher edge on search results where your website would never gain ascendancy.

  2. Your blog is your social headquarter. Social media accounts for your business is not anymore a choice, these are business's necessities. However, there are only few ways on how to customize these accounts to work for your business. With a blog, you can connect these accounts to relate your customers to the social media network seamlessly.

  3. Your blog is your community. The product page is not the best place to discuss how-to tips or industry-focus topics. Web users are more likely to comment on a post than fill in the contact form or call the customer service. With the blog, you can start an active community for exchanging of thoughts and comments. This way the website can rank well on search engines, and this will generate leads for people to follow and read your blog.

  4. Your blog is your update. Most business websites are created, launched, and left out for months or years. Through the blog, you can keep the website updated on regular basis. This way search engines will be happy to rank your website on top results. Search engines prefer websites that are updated and on current issues. The blog can keep your website updated and current without even updating it.

Though it is impossible to have a standard purpose of a blog, but you can define the purpose of YOUR blog. It has to deal with the response of the audience. The purpose of the your blog must not be confined to the corners of your mind alone. Your audience must be able to see that purpose. Upon first glance, that purpose must be clearly presented. From there, you have to work out on the branches of the purpose of your blog.

What makes the blog different from the rest? What are its stakes for people to come each day, read posts, and act on these contents? What are you great at? Start here to create the purpose of YOUR blog.

How to Choose the Web Hosting Service?


After choosing the domain name, what's next to building your website? Or are you planning to move your website to a new web host? This guide will take you on a tour to understand the complex world of web hosting. Choosing the right web host reduces disasters before they actually give you headaches.

Aside from the budget, you'll need to find out what you want now for your website, and foresee what you want from your website in the future. A good web host gets your back covered right now. This way you can get services and features you need to build the website you want. And a good web host offers solution to possible high-profile issues that come with success. With the escalating operating cost, a web host must provide an easy way out.

Continue reading to find out what you must consider in choosing a web hosting service. Meet up your expectations and preferences with the things I will be mentioning here.

What You Want Today?

Before you even start looking for a web host, you have to decide on what you want. You've got to know these things, otherwise, you will fall on a trap. Here's what you must think over and over again.

  • Types of Websites. There are several types of websites you can make out of the domain you just bought. And this can be overwhelming. Are you looking to build a blog? A video-sharing website? A website directory? An SME website? An online gaming website? Or an affiliate website?

    A blog may not use much server resources, but online gaming websites do. Some types of websites require more server resources. You need to know two major factors of server resources: bandwidth and diskspace. Bandwidth is the data rate output of the website when someone views a page, watches a video, downloads files, or listen to songs. Diskspace, usually, is not a problem, but bandwidth can hinder the growth of your site. Uploading and downloading large files, videos, or MP3s can cause downward path of the bandwidth.

    In the list below, find out what category is the site you want to manage:

    High Bandwidth Sites: Content submission sites, video-sharing websites, social networking sites, and flash online gaming websites.

    Low Bandwidth Sites: Small forum websites, blogsites, information text-based websites, SME websites, website directories, and affiliate sales websites.

  • Moving a Website? If you are either of the two: just purchased a fully-functional website, or have had a web developer build a website for you, and you want to move the website from their server to yours, moving or migrating everything is important.

    For folks on the first category, you need to find out the current bandwidth rate outputted by the website every month. Here's a simple calculation for you. Always add 50% to the current bandwidth rate of the website. If the website used 3GB of bandwidth per month, a web host plan offering 5GB will work fine.

    For the latter category, minimum bandwidth will do. New websites don't have much activity, and little bandwidth will work just fine. But as the website gets popular, you have to change plans.

  • Budget. Hosting plans can range from $5 to hundreds per month. You have to check the hosting plan against what you need for your website. Also, don't forget to check your annual income and determine how much you can spend. Remember, overnight success is not always here and there, it's seldom. You've got to nurture your market and build your website to see long-term results.

    I recommend choosing the cheapest and smallest web hosting plan when you are starting off the website. Monitor your usage and see how everything works, then you upgrade the plan when needs arise. This way you will be spending less for what you really wanted.

    In choosing the web hosting service, be sure to check how much they charge for “extras”. Additional e-mail addresses, sub-domains, c-Panel interface, and hardware specifications such as type of server processor and additional memory are common “extras” you can get for paying extra.

  • Website Installation. If you don't know how to install a website, choose a web host that offers Quick Install, Fantastico, or the likes. This programs automatically install content management system packages such as WordPress, Joomla, and Drupal, e-commerce software such as PrestaShop, OpenCart, and Magento, or forum software such as Advanced Electron Forum, phpBB, and Simple Machines Forum.

  • Server Management. If you are new to server management, a web host that offers managed server service is a good one. In cases of serious administrative issues, you don't have to fix the server or any site-related issues. In a managed service, administrative issues will be handled by a web host representative, however, you need to pay extra for this service. If the server goes down or something is interrupting the website service, the administrator representative fixes the problem for you.

    One more thing, higher-end hosting packages offer semi-managed services. You get 24/7 support ticket access with an administrator to help you out with server issues that are beyond your knowledge. This semi-managed service offers a contingency when bad things happen.

What You Need in the Future?

Of course, you are looking forward to a successful website. Like anybody else, you want your website to make it big. But what if things change tomorrow? Do you have the leverage to cope with such change? What do you want out of your website in the future?

  • Website Backup. Even if you exhaust your resources and your knowledge to avoid the site or the server going down, the truth prevails, bad things, sometimes, happen, for some reason. So, creating a back up of the website is essential. There are fairly good web hosting service that allows you to make automatic backups in regular basis. When a crash happens, the site reverts to the most recent backup for restoration.

    Manually creating a backup of the website, however, can be done through the phpMyAdmin. This interface allows you to edit, copy, or delete database. You can copy the database as a raw text file or as an archived filed to your computer. Also, if you don't have any other option, you can backup the website through the FTP program. But this process can be tedious, especially if you have to deal with large video files.

  • Long-Term. Here's a simple equation: Traffic = Conversion. When the website gets big with lot of traffic, it is a good time. Sure, it is. However, when your website uses lot of traffic, and the pay out is too minimal, you've got a big problem to deal with. For affiliate sites and e-commerce marketplaces, traffic can always be equated with conversion sales. This is not the case with video-sharing sites, social networking websites, and gaming sites. These sites are expensive to maintain. The bandwidth alone offers high operating cost; plus, the memory or diskspace requires enough space.

Let's do simple mathematics to solve the problem. Can the annual revenue of the website pay off the annual web hosting plan? Are you happy with the profit share? Well, you can always find another source of income through the website. There are several options such as advertising or sponsoring activities. The real question is can the web host handle sudden surge of traffic and exposure?

What Are the Best Web Hosts Available?

Choosing the best web hosting service is subjective. The number of web hosting services available can be overwhelming. You need a service that's uptime, reliable, and running all the time, minus the downtime. You've got to have the best of your “buck”.

All factors and issues considered, I am recommending BlueHost and Hostgator for a shared hosting plan. Take a look at their respective advantages.

BlueHost. Clients favor BlueHost because of the many advantages the hosting service provides. For as low as only $3.95, BlueHost solutions and resources are yours. The low monthly fee already provides a 24/7 customer support and multimedia assistance. There are no hidden and additional charges to worry; BlueHost's resources can boost your website to gain success. Aside from being the official WordPress hosting provided, this web host also offers Free Site Builder and Free Domain.

Hostgator. If you love unlimited services, Hostgator is best for you. These unlimited services include HDD space, bandwidth, database, email, and file transfer protocol (FTP). Hostgator supports top coding languages to strengthen website security. Plus, for a low monthly hosting fee, you can available of Hostgator's 24/7 customer support service. Hostgator is known for its 99.0% up time guaranteed service.

Choosing a web host is often overlooked. The web host determines the efficiency and performance of your website. If you want to reduce downtime and ensure your website's running all the time, choose a trusted and reliable web hosting service.  

Why Your Descriptions Stink and How to Write Descriptions that Make People Want to Buy Your Stuff


One of the mistakes of most online retailers is copying-pasting manufacturer's or stock descriptions. 'Farmer Update Algorithm' scans product descriptions of online stores, and places penalty on duplicate contents, for descriptions lifted from manufacturer's or competitors. Why Google uses 'Farmer Update Algorithm'? For simple reason, unique, effective and result-driven product descriptions are jumping boards to increase store sales.

The product description sucks because you don't know how to tell the story. Probably, the commonly unnoticed mistake is the focus of the story. The product should not be the king of the description, but the customer. How can the product help the customer? The goal is to present the product in a way of giving importance to the customer. Product-centered descriptions leave customers thinking how they can use the product to solve their problems.

Another common mistake is using biz-blab. Biz-blab is exploiting the idea of creating excitement on the mind of the customer with words like “state-of-the-art” when customers don't benefit from these words. It bothers a customer to read lot of these biz-blabs without getting enough information about the product.

Take at look this description on Pro-1 rod. It is an example of a reliable and effective product description. Forget about the industry jargon, the description is simple, understandable even by those who don't have any vehicle knowledge. It also provide a 'how-to-use' section to convey the necessity of the product. It is straight to its point without the long narration of fancy talks.


How can you write effective and sales-pitch product descriptions to make people what you are selling?

What's your product?Knowing and not knowing the product means a lot. It is impossible to make accurate descriptions without getting in touch with the product itself. You should not expunge the example of friendship; you can describe one if you had an intimate relationship. That's it. You must have an intimate knowledge of what you are describing. It is good to assume that your customer does not know anything on the product or the industry.
What's your target market?The tone of the description, the way it is shaped and the angle which it communicates the product are essential factors to the purchase decision-making of consumers. You have to immerse yourself to the feelings, behavior and perception of your target audience, as a whole, and you need to carefully outline the need of the demographic segment of your market. For instance, if you are targeting automobile owners, you need to be straight with the technical specification of the product and not on the aesthetic value.
How to present descriptions?Well, granted you already know about your product or the market, how you are going to present it matters. Time is an essence here. Consumers don't have eternity to look at the product description. They would scan or skim product descriptions, and a messy one is likely to scare off potential consumers.

Take notice of the description for an ignition coil. In a glance, you can roughly tell the description is quite complete, though it is certainly copied from the manufacturer's descriptions, but it is certainly not effective. A consumer would leave the page, look for another product, which will provide simpler and easy-to-read descriptions unlike the one below:
What's your description template?The unreasonable and undefined fears of online merchants on writing descriptions compel to resort to copying-pasting from stock descriptions. What is the problem? Online retailers think they need to write unique descriptions and vary templates to make descriptions appealing. Wrong! A description template can do wonders to help consumers get the necessary knowledge about the product. A consumer can roam around the online shop comfortably flipping on product descriptions faster because you presented descriptions in a similar template, providing easier comparison.
What to write?As you need to be straightforward, 100 to 150-word description is enough, but you can break the limit if necessary. Use action words to describe the product and appeal to the sense of the consumer, while focusing on a need of a person. Hitting the senses of the customer can help to increase results or sales. Personal pronouns like 'you' and 'your' increase customer engagement and maintain a casual tone of the store. Even if you will use keywords on the description, it must be conversational and smooth. Of course, you also need to appropriate adjectives to accurately outline the benefits, features and specifications of the product.

Take a look at this description from Camera World. The phrase “delivers phenomenal image quality, high performance, and fast, intuitive operation” gives full overview of the product. Words like “provides”, “ensures”, “delivers”, and many more are moving appeal to the sensibility of a person. The paragraph description offers analysis or review of the product and the listed features offer faster skimming or scanning.


How to add SEO?SEO adds color and marketing pitch to the product description. Adding highly-competitive title keyword tags, using keywords on meta descriptions, inserting URL to the description, and displaying social media buttons are some of the SEO considerations you can add on the product description. Of course, the product description, itself, must be SEO friendly because in any website content is still king. Provide quality and reliable contents, and you will hit sales properly. Use keyword research tool to evaluate the competition, reliability and strength of the keyword you will use for the SEO.

What additional tools can I use?There are people who hate to read texts, even a single paragraph. You can use videos to highlight features and benefits of products. A person conversationally talking to customers on the product description is more effective than texts. In the same manner, you can also use infographics to show the product description. What appeals to the eyes, appeals to the mind. 

How Hard is it to Build a Website?


What stops a person in pursuing his online goals? Building a website seems daunting. All you can think is hitting rock bottom or the end of a tube without a way out. This is why many don't have the courage to launch out into the deep of online business, or perhaps online presence. Is there a way out? What are the chances of success? Are they too slim that trying seems stupid? Let's find out.

Is it difficult to build a website from scratch? No.

Even if you are absolutely new to website development, you can build a one-page website in an hour or so. With all the technology, software, GUI tools, and available platforms, building a website becomes easier and timeless. You don't even need to buy a software, or hire a professional designer to get things done. Just few clicks... and you have a website.

But building a GOOD website is definitely challenging, if not difficult. It's more than just choosing the title, purchasing a domain, or registering a web host. Building a good website requires a lot of work, time, and money. There are questions you have to answer, issues to be solved, and factors to consider.


Factors of a Good Website

What are the demarcation lines that sift good websites from the bad? If you want better results on your online endeavor, building a good website is tantamount to success. Take into account the following factors:

  • Purpose. Are you going to build an e-commerce site? Or a simple blogsite? Well-defined purpose guides website owners on how to manage the website, what contents are included, when to communicate messages, and everything on how the website runs. The website's purpose sets the tone of the activities for a more effective achievement of its goals.

  • Appearance. Appearance is an important requirement, but not that vital. Not all successful websites have award-winning designs. A good appearance appeals to the audience's eyes. This way, it creates a professional, clean and positive look. But don't allow the appearance of the website overpower its contents.

  • Accessibility. Good websites are widely-accessible. They must be compatible with different browsers. You should not limit the website on desktop-use only, it should be available for mobile device users.

  • Usability. Nailing accessibility on good ground leads to usability. Logical categorization, search functions, user-friendly features, and knowledge-rich contents are few of what make a useful website.

  • Navigation. The aim is not for visitors to view a single website page and then leave. Navigation is primary to a good website. You don't want to get visitors lost in the middle of a thick forest of bad links.


Two Ways of Building a Good Website

Now that you know what a good website is made of, you have to decide on how to achieve the goal. There are two basic not-to-hard ways of making a good website.

1. ) Using Website Builders or Quick Install

Website builders allow web owners to click few buttons, add some texts, and choose several options in creating a good website. Most web hosts offer site builders or Quick Install tools to build good websites. This way you can install pre-built templates, e-commerce platforms such as PrestaShop and OpenCart, content management system platforms such as WordPress and Joomla, and plug-ins.

You don't need to upload files, the website builder creates the database of WordPress, Joomla, Prestashop, etc. into the web host. Through the Setup Wizard, the daunting task of uploading a website is reduced into easy and doable process. It simplifies the job, saves time, and speeds up the process of building of a website.

2. ) Using HTML Codes

Do you know about HTML codes? This may come in handy to create a website by simply writing the code into a text editor such as Notepad++. Learning HTML and CSS gives you control over how the website should actually look. But the process takes time and extra care. Holes of the programming language pose threats of malware or virus insertion by auto-robots.

What You See Is What You Get (WYSIWYG) software solves the problem. This way you can manipulate the design of your website without writing the code directly. There are really good WYSIWYG editors that you can use such as Adobe Dreamweaver, Microsoft Expression Studio Web Pro, NetObjects Fusion, and many more.

There are several other ways to build a website, but these methods are certainly not -too-hard. They require good technical and programming knowledge. A website with PHP and MySQL has finer advantages than static, HTML-based websites. PHP is a server-side programming language that HTML is still necessary in making the website. But PHP makes the website more efficient with additional capabilities such as processing form data and communicating with target audience.

There are lot of tools and options in building a website. There is always an easy way out. Installing WordPress, Drupal, etc. is done in few easy steps and clicks. Building a good website can be easy... or difficult.

How Do I Take Control of My Website When It's Run By Someone Else?


Getting organic traffic, related views, and conversion sales are matters that constantly tickle the mind of a website owner. Others are erratic on adding new videos, photos, contents, and other functionality. This is a normal behavior of website owners, especially if you are new to the online game of marketing and earning money.

But there are just things that can really give you problems.

Not having enough control or management over your website is frustrating, if not excruciatingly bad. I am pretty sure, you are already in the brink of bursting. Before you do that, keep your cool. Check out the following “pains”, and see yourself in the line.

  • You have been happy with how the website looks, but you are not satisfied with the related and organic traffic the website is getting. You want to bring it to another level. When you phoned your web designer and requested for the necessary tweak, you were asked to pay $250 for that service, aside from the monthly maintenance fee. You are totally stunned. Far worst, they could only possibly make the changes two weeks or so.

    Here you are, thinking that time is an essence of business. You are asked to pay a hefty amount for adding tweaks and updating your own website, but they can't get things done as fast as possible. That's a total “arrgghh”!

  • I'd love to know what's happening on my website. This is normal. You'd love to know stats on your website, the current settings, or the number of subscribers the website has. What you must do? Call the website developer for updates and analytic reports of your website.

    But you are bugged with this message: We will contact you as soon as we have the last report on the activity of your website. Wow. It's your website, you paid for its registration, and you spent hundreds of dollars for that. Yet, you can't get a report on its activity anytime you want. Facepalm!

  • Over the past months, your website has been in great success in attracting organic traffic and visitors. Great news, indeed! But it takes minutes for the website to load – and it could drive visitors away.

    When you checked out, there is not enough bandwidth and diskspace resources for the website. The hosting plan which is used by the website is not enough to accommodate large bandwidth required for heavy traffic. You'd really love to host your website on a new plan that can handle the demand at the moment, however, your web developer is adamant on doing your request.

    Will you linger on the unsatisfactory hosting plan? Of course not, but you can't get details of website to change the nameservers. Dead-end, perhaps?

  • One time when you visit your own website, your browser, which has virus alert guard, got stuck. Later you found that malware and virus are injected into the website's architecture by auto-bots. Malware and malicious code cause crash of the website, slow connections, and sometimes, broken website contents. You don't like that.

You tried contacting the person who is handling your website, but he or she can't be reached. You are in panic because you know malware can damage not just your website's architecture, but your business's reputation and credibility. But sorry, your developer is busy with other things and it will take few days before the problem will be resolved.

Can you see yourself in these headache-causing situations? Well, keep on reading to find out your circumstances with your current developer or web host resellers – and find out how to get out from these circumstances to regain control of your website.


Scenario 1

You ask a developer to build a website, either for personal or business needs. Of course, the developer does everything to avoid high cost. So the developer hosts the website on their own server. There is no need to spend for the hardware and software components of a server. By hosting the website on the developer's server, the cost of hosting is lower, but your website faces slow response when the developer's server is jammed.

How to Solve this Problem?
As the demand of the website grows, you need to keep the bandwidth and diskspace resources of the website in great shape. You can ask the website developer to transfer the website to a separate server.

How is it done? You point the domain to the server you will be using. Through the domain registrar (be sure you have access to it), transfer the DNS and servers of the website from the developer's server to a new and separate server. But you need to transfer the database and contents of the website or else you will start anew. Webhost management systems such as cPanel allows you to transfer files, including statistics, mySQL, and databases, to the new server. Otherwise, you need to ask the developer for the complete copy of all the website files.


Scenario 2

Like the first scenario, the website is hosted on the developer's server. You are contented with the performance and reliability of the server. The problem, however, is that you don't have access to the website server's account. You cannot easily install new programs and applications, add contents such as photos and videos, or edit PHP files. And sometimes, you are stuck with the “takes too long and costs too much problem” we have discussed above.

How to Solve this Problem?

Granted you are satisfied with the developer's server's performance and you don't want to transfer the website to another server, all you have to do is get necessary details and information on any server account of the website. Usernames and passwords will give you access to the server, to the webhost management systems, to the database, and to FTP accounts. FTP access provides you an opportunity to add or edit contents seamlessly. Should you wish to add WordPress, PrestaShop or any other website-building applications, FTP access can help you through it.

Scenario 3

This scenario tackles resellers. Resellers are third-parties that are bridging the webhost or server and the website. It can be that the reseller rents a dedicated server or a shared hosting plan from a hosting companies such as GoDaddy, HostGator, BlueHost, etc. Either of the two ways, bandwidth and diskspace can take a plunge down when traffic is increasingly great. Sometimes, you just need to get a separate dedicated server or your own premium shared hosting plan.

How to Solve the Problem?

You have two options to consider. First, you may go on using the reseller's server or hosting plan, but you have to get website's details and information such as account passwords. This way you have access to the management system of the website and you can add programs for content management systems such as WordPress and Drupal, or e-commerce solutions such as PrestaShop and Magento. Without direct access to the website's management systems, it is impossible to fast-forward the adding of contents into your website.

The second option requires you to register the website to a shared hosting plan or a dedicated hosting server. As I have discussed earlier, you need to point the domain to a new server or DNS. Before you can have your website working, however, you need to transfer the website files to the new server. Communication with the developer is necessary to get account details or the website files you need.

Scenario 4

Sigh! You have tried communicating with your website developer for the details of account access. But the developer refused to surrender these information to you. You are stuck with an not up-to-date website and legal battles.

How to Solve the Problem?

Well, we will not discuss how you can argue before the court on the legalities of the contract, but we will discuss the solution to the problem.

In this situation, you don't have any choice, but to give up the website. You can still use the website domain to rebuild the website from scratch. This time you can write the website program again for its second launch. Register to another host and point your domain to that server. By then, you have learned your lessons well. Do not give your full access to the web developer. You can give the developer his or her own FTP access which you can terminate easily when things are done or you are not contented with the person's performance.

Those who enter the internet race just recently, partial knowledge can be devastating. But you don't have to dwell on that. It is time to move on and get a rescue out of the clutches of bad web developers and unsatisfactory web hosts.

Review of United States Postal Service Flat Rate Shipping


Shipping plays a major role in online retailing. Shipping products to different domestic and international destinations costs much. Carrier's fees often give merchants a headache, especially if the increase is abrupt. Who will shoulder the cost of shipping? Is the purchase profit expedient to pay the shipping cost? There are several challenges that online retailers must consider with regards to shipping.

Adding salt to the wound, competitors' capability to offer free shipping or negotiate with shipping companies for flat rate disenfranchises small and medium merchants. For other stores, spending for shipping is not a big deal as long as they can gain bigger market share which will return profit in the future.

For online merchants offering free shipping to customers, flat rate shipping is very beneficial. It gains them a vantage point in competing for a market share without spending much. Flat rate shipping offers sending packages anywhere in the United States for the same cost. Packages are not weighed to determine cost. You just pay for the box rate, regardless of what you can fit inside. The United States Postal Service is the leading carrier offering flat rate shipping in the country.

Flat Rate Shipping Advantages

Here are some benefits of flat rate shipping that should convince to use the service:

Known Cost. With flat rate shipping, you know how much you must pay for the package. There are not hidden cost and surprises. For small-medium online retailers, flat rate shipping helps in budgeting and targeting a profit estimate for every purchase. USPS does not charge fees for Saturday deliveries or fuel cost. Plus, free USPS boxes offers a great advantage to retailers looking for cost-effective shipping.

High Priority Delivery. USPS and other carriers offering flat rate shipping give high priority on flat rate boxes. The high boarding priority provides fast shipment within a time frame, and avoids lost packages.

Fraud Avoidance. US federal law enforcement agencies support and protect USPS flat rate box shipping. It assures avoidance of fraud and theft of packages. To avoid lost of packages, carriers redeliver boxes and avoid abandonment when the addressee is not around. Using USPS gives access to mailboxes and to thousand post office boxes across the planet. Among shipping companies, only USPS can send mails and packages to government agencies.

According to its own website, USPS“use Priority Mail Flat RateSe™ Boxes to ship anywhere in the U.S for the same price, no matter the weight.” Being the largest vehicle fleet operator, USPS ensures delivery of packages on time. USPS has the obligation to deliver boxes and packages anywhere in the country without regard to geographical make-up. As a result, online merchants can send products anywhere, thereby increasing the customer satisfaction and establishing reputation of the retailer.

Having exclusive right to deliver mails and boxes to government agencies, USPS has advantage over its private competitors, including FedEx and UPS. The United Parcel Services of America, or UPS, focuses on “goal of enabling commerce around the globe.” On the other hand, FedEx“provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services.”

USPS Flat Rate Shipping Rate vs FedEx vs UPS

For illustration, let us check the price difference between USPS, FedEx and UPS. The succeeding screenshots show how much you can save when utilizing USPS flat rate shipping small box. In this example, packages are sent from Athens, Georgia to six different drop-off metros of the country, to wit: New York, Orlando, Chicago, Dallas, San Diego, and Las Vegas.


For only $5.35, you can already ship a one-pound product to these six destinations. The principle of “same price anywhere in the United States” of USPS proves to be advantageous to online merchants, especially in providing free shipping feature to the store. Although, both UPS Ground and FedEx Ground offer lower fees and faster transit, USPS still offers comparably the lowest charge. The drawback is the number of days for the transit of products. But for online purchases, three-day transit is already acceptable.

USPS offers the same standard or flat rate of $5.35 for the small box even if the product weighs 3 or 5 pounds. In the same way, the three-day transit standard is a great feature your online store can have. The online merchant may capitalize on the three-day delivery anywhere at anytime. Plus, boxes are for free.

On the other hand, UPS Ground offers higher fees to include fuel surcharges and residential delivery. You need to pay for the box at around 50 cents to $1.00. Discounts are offered by UPS for online merchants with frequent shipping. However, the discount differs on the geographical location and condition of the destination.

FedEx Ground offers lower fees compared to UPS Ground and the difference of package transit time is not too distinguishable. They compute the distance of one place to another. In this example, delivery from Athens, Georgia to Orlando, Florida costs lowest because the distance is just 728.1km. However, for Las Vegas which is 3, 269.1km from Athens, the cost of FedEx Ground is higher.

For online merchants, USPS 'if its fits, it ships' marketing principle offers a powerful vantage point. Online stores that need to ship dense products can greatly benefit from the flat rate shipping system, either for the free shipping store feature or for discounted shipping methods.

However, for light but dimensionally big products, USPS flat rate shipping may not prove advantageous. In the screenshot below, USPS Athens-New York shipping is valued at $15.45 for a package weighing 3-pound, but if you ship it using UPS Ground, you will only spend $14.32 for the same transaction. Much more with FedEx Ground, $10.18 is already a great advantage.

Though you can take advantage of the lower fees of UPS Ground and FedEx Ground when it comes to bigger but lighter packages, USPS offers the most trusted and fastest transit from point to point. If you want to satisfy customers with a uniform shipping duration, USPS flat rate shipping is a good option.

Why You are Wasting Your Time Using Stock or Manufacturer Descriptions



If you want to be a friend of Google, then start doing your rounds. Probably, one of the mistakes often committed by online merchants is fast-tracking everything. No one would want to start things from its core. Search engines use an algorithm to determine popularity and content for search engine ranking.

I just don't have time to set my store, so I rely on shortcuts,” whined an online retailer. But, you see, bad taste on shortcuts lead to poor search engine capabilities.

Using manufacturer's product description is often the resort of most e-commerce online merchants. It is the easy way; you don't have to write descriptions by yourself. However, using manufacturer's product descriptions is often the core of content duplicity. There is no penalty of using stock product descriptions. The manufacturer will not sue you for plagiarism. Why should they when you are just trying to sell their products, right? But the problem is more than that!

Content duplicity, in simpler terms, is copying-pasting of contents from the original source. Googledefines it as “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Surely, it eases and speeds up the job completion, effort and attention twice removed. For this case, you just pull the description made by manufacturer on the product and paste it to your store. There is no need for a writing skill, or figuring out the best SEO-friendly keyword stuffing. All you need to have is the knowledge on how to copy-paste. It's simple as ABC.

But here we got a big problem. Yahoo, Google, Bing, and other search engines are developed with the capability to detect content duplicity. For instance, Google spamming architecture is designed to block duplicates or malicious contents from appearing in searches. The algorithm of Google may change from time to time; but the quality of content is a top determinant in website or page rank. As a result, your store gets the lowest regard from search engines, and don't expect you will get heavy traffic to your site from search engines.

Another problem with stock descriptions is internal content duplicity. What is this internal competition? Search engines recognize internal duplicity when they crawl and index website contents.

So how can you take advantage of Google bots to build up excellent search engine ranking, and eventually, traffic to your site?

Write unique descriptions.If you want to increase search engine ranking, it is essential to write your own product descriptions. Well, there's no need to become a Shakespeare-an writer in order to write good product description that copying-pasting manufacturer's product descriptions. Rewriting or tweaking the manufacturer's product description is a good idea. But if you want Google bots to find user-generated contents, write unique, fresh and SEO-friendly descriptions. Keyword stuffing is a very important part of result-driven descriptions, but don't overdo it; you may use anchor text also.

Use SEO techniques. E-commerce software or platforms like PrestaShop support keyword fields. These unique fields add search engine friendliness. Meta tags and descriptions should be unique on each product or page. By avoiding duplicity on these field and on meta titles, you can avoid dilution of the search engine value of the store.

Video Reviews. What text cannot deliver, videos can. You can demonstrate and explain the product in a visual way. Videos appeal to audiences succinctly and professionally. Instead of being raw, you can create a moving store with dynamism. The versatility of video reviews gives you an opportunity to offer concrete evidence on the importance of the product.

Well, if you don't have time to create great and reliable product descriptions, you will surely flat on modern marketing pitch. Don't waste time on manufacturer's descriptions. Break traditional and conventional methods of marketing for a broader financial success.